Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Lab-grown diamond jewellery startup Ethera has secured Rs 25 crore from strategic investor BlueStone to accelerate store expansion, strengthen omnichannel operations, and scale its design-led growth strategy across key Indian markets.

Kalyan Jewellers has unveiled a Valentine’s Day jewellery edit featuring heart-inspired pendants, rings and bracelets, positioned as gifting options celebrating love, connection and self-expression across everyday wear categories.

The EU-India FTA offers a significant boost to India’s gems and jewellery industry through reduced tariffs, easier market access, and improved competitiveness in Europe. The pact is expected to accelerate exports, attract investment, strengthen manufacturing, and reinforce India’s position as a trusted global sourcing hub for premium jewellery, says Suneeta Kaul.

De Beers Group introduced its ‘Heera Hai Aapke Liye’ program at IIJS Bharat Signature to strengthen natural diamond demand in India by enabling retailers through the INDRA alliance and expanding structured access nationwide.

Ahmedabad-based Harit Zaveri Jewellers has introduced its Shagun collection in January 2026, targeting wedding-related gifting demand with 22K gold jewellery designed for ceremonial and long-term wear.

Poonam Soni launched the Brace-Watch in Mumbai in December 2025, collaborating with artist Nawaz Modi Singhania to introduce a trademarked bracelet-watch format expanding her collectible jewellery portfolio.

At IIJS Bharat Signature 2026, designers point to lightweight couture, standout gemstone statements, and modernized classics as key directions shaping the next phase of high-end jewellery, discovers Dhwani Rathod.

Kanakratna Exim Private Limited has expanded its product portfolio with the launch of a dedicated 14KT precious gold jewellery category, targeting demand for lightweight, durable and cost-efficient gold jewellery.

DiAi Designs launched two lab-grown diamond collections on December 23 2025, across India, introducing non-flip tennis jewellery and cushion-cut designs to address wearability, gifting demand, and year-end retail season needs.

Estele launches a new lightweight jewellery edit crafted for bridesmaids and wedding guests seeking style without discomfort, offering easy-to-wear designs ideal for sangeets, receptions and high-energy celebrations.

Akoirah by Augmont launches an elegant wedding gifting edit crafted in recycled gold and lab-grown diamonds, offering meaningful, modern, and timeless jewellery designed for couples, families, and heartfelt celebrations.

VBJ Since 1900 introduces Avatara, a contemporary design chapter that redefines heirloom jewellery through modularity, fluidity and purpose-led wearability, aligning legacy craftsmanship with the many roles of today’s woman.

Malabar Gold & Diamonds introduces new platinum creations for its Men in Platinum line, reflecting evolving masculine expression with understated design, durable materials, and an emotionally grounded campaign ahead of International Men’s Day.