The Zoori Mangalsutra combines traditional black beads and diamond detailing with a modular design that allows it to be worn in three ways.

P. N. Gadgil & Sons opens the 22nd edition of its Mangalsutra Mahotsav on August 15 in Pune, with actor Vaidehi Parshurami fronting the campaign for a second consecutive year.

Gargi by P N Gadgil & Sons has launched its 2026 Rakhi collection with over 1,000 silver designs, a kids’ range and 9kt gold jewellery for sisters.

R.R. Jewellers celebrated its 16th anniversary in Hyderabad on July 27, 2026 with the launch of its Festival Collection, highlighting its retail growth, customer reach and affordable gold jewellery strategy.

Zen Diamond India has presented its Tören Collection featuring natural diamonds with sapphires, rubies and emeralds in yellow and rose gold, highlighting five jewellery designs for the monsoon season.

BVC has introduced a prepaid wallet within its Universe app, offering cashback on wallet recharges for jewellery shipments, enabling trade customers to manage logistics payments with flexible account balances.

Indriya has introduced a diamond selection framework based on light performance, with one in five natural diamonds meeting its criteria, alongside the launch of SparkleScope technology across stores.

Canada-based visual artist Reena Ahluwalia frames the “Century Question”: How does a diamond’s legacy survive the hand that currently holds it?

Solai, founded by Nishka Ranka and backed by the 147-year Ranka jewellery legacy, introduces lower-gram-weight gold jewellery targeting growing demand for everyday fine jewellery across multiple consumer segments.

Jaipur-based jewellery manufacturer Brij will present its D Standard collection at JCK Las Vegas 2026, combining flexible Nitinol technology with natural diamond jewellery to strengthen its international market positioning.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

Kalyan Jewellers launched the Gold4India Initiative on May 12 to promote gold recirculation, reduce import dependence by five tonnes, formalise monetization channels, and encourage responsible jewellery consumption in India.

Vummidi Bangaru Jewellers has opened a 14,000 sq. ft. flagship showroom in Chennai’s Anna Salai, introducing a multi-format retail concept while outlining expansion plans across India and the United States.

Dassani Brothers introduces ‘Shubh Labh’ collection across India, combining traditional motifs, Polki and Jadau techniques with contemporary designs, targeting varied consumer segments and offering retailers a versatile, sellable product mix.