India's leading jewellery retailers and designers have shifted the focus entirely from traditional gold weight pricing to prioritizing artistic merit, craftsmanship, and design innovation. Industry experts reveal how market segmentation, multi-functional designs, and compelling storytelling are now essential strategies for success, with insights into how different age groups are embracing these transformative approaches

Destination weddings, with their picturesque settings and multiple functions, demand jewellery that balances elegance, comfort, and practicality. Pret jewellery, known for its lightweight and versatile designs, has emerged as the top choice for NRIs looking to add glamour without the burden of traditional locker jewellery, finds out Priyanka Talreja Garegrat

Anmol Jewellers recently launched their bespoke jewellery collection ‘Gaja’ in partnership with WWF India to support elephant conservation

Experience luxury jewellery pioneers, ANMOL, raise a toast to timeless artistry with their Grand Gratitude Sale

A jewellery collection is more than just a simple assortment of pieces; it embodies a meticulous process of research and thoughtful curation, Priyanka Talreja Garegrat finds out

She yearns for nothing less than perfection, Sparkles in its aura…

The Natural Diamond Council (NDC) is thrilled to announce its collaboration with the highly anticipated second season of the critically acclaimed TV show 'Made in Heaven', exclusively streaming on Prime Video.

For her South Indian wedding, Mouni wore exquisite handcrafted temple gold jewellery, and for her Bengali wedding, she wore emerald and uncut diamond heritage bridal jewellery

In her Budget speech, the Finance Minister said that customs duty on cut and polished diamonds and gemstones would be reduced to 5% from the existing 7.5%

Industry players feel the move is ill-advised and ill-timed, as they are already grappling with challenges caused by the pandemic and HUID issues. If the proposal goes through, it will add a huge burden to the industry, finds out Suneeta Kaul

The on-going festive season is acting as a force multiplier for sales in the jewellery sector, and retailers are laughing all the way to the bank, finds out Suneeta Kaul

On completion of 35 years, Anmol brings together a blend of heritage, innovation and the latest technology 

Jewellery advertising is undergoing a metamorphosis, with fresh, new themes and storyboards that reflect the changing societal attitudes and new-age customer preferences. Besides, the medium of the message is changing as well, discovers Suneeta Kaul

Dealing with inventory pile-up is every retailer’s nightmare, but it is even more daunting for retail jewellers in view of the big-ticket items they deal in. Suneeta Kaul talks to a cross-section of the jewellery industry to find out how jewellers are pushing out slow-moving stock