De Beers Group advances its ‘Love, From Dad’ campaign in April 2026, expanding the INDRA retailer network across India to drive in-store activation, natural diamond demand and consumer engagement.

Uniform Object has introduced CARBON FORM, a new jewellery collection developed since Summer 2024, combining carbon-based materials, 18-karat gold and gemstones, targeting contrast-driven design across global retail channels.

Senco Gold & Diamonds opened its sixth Mumbai store on March 30, 2026, at Sky City Mall, Borivali, inaugurated by Wamiqa Gabbi, expanding Maharashtra presence to nine outlets.

Natural Diamond Council will mark April 8, 2026, as World Diamond Day globally, encouraging industry stakeholders and consumers to share natural diamond stories to strengthen awareness, engagement, and category relevance.

De Beers launches a centenary book tracing its diamond marketing evolution since the 1930s, highlighting the 1947 slogan’s global impact on consumer behaviour, retail demand, and shifting jewellery preferences across markets including India.

Divine Solitaires introduced a Gudi Padwa offer in India from March 16–19, 2026, enabling customers to book diamond coins at Rs 2,000 with price protection to drive festive purchases.

Dhirsons Jewellers, Dhiraj Dhir Group, launched the ‘Heartbeats & Heirlooms’ diamond and gold collection on February 11, 2026 in New Delhi, targeting Valentine’s Day gifting and long-term wear segments.

Akoirah by Augmont introduced the ‘Made of Us’ collection on February 11, 2026, featuring 14K recycled gold and lab-grown diamond designs centred on heart motifs for Valentine’s season retail demand.

Kalyan Jewellers has unveiled a Valentine’s Day jewellery edit featuring heart-inspired pendants, rings and bracelets, positioned as gifting options celebrating love, connection and self-expression across everyday wear categories.

Senco Gold & Diamonds has launched its ‘Elements of Love’ campaign in February 2026 across India, introducing a Valentine’s-focused diamond jewellery edit aimed at seasonal gifting demand.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

Estele launches a new lightweight jewellery edit crafted for bridesmaids and wedding guests seeking style without discomfort, offering easy-to-wear designs ideal for sangeets, receptions and high-energy celebrations.

Akoirah by Augmont launches an elegant wedding gifting edit crafted in recycled gold and lab-grown diamonds, offering meaningful, modern, and timeless jewellery designed for couples, families, and heartfelt celebrations.