De Beers Reaches 6 Million Indian Households Through Samsung Ads Campaign
The connected-TV campaign generated 50 million impressions and recorded a 14% increase in message association by positioning natural diamonds around relationship-led occasions beyond traditional milestones.
Lukson Launches ‘You Are the Occasion’ Campaign for Diwali 2026
The laboratory-grown diamond jewellery brand’s festive campaign focuses on self-expression and encourages consumers to buy jewellery beyond traditional occasions.
Senco Gold & Diamonds Launches Dhanteras Shagun Offer
The festive offer, available from October 26 to November 8, includes discounts on gold jewellery and natural diamonds, old-gold exchange benefits, assured gifts and a lucky draw.
GIVA Launches Diwali Campaign Featuring Shweta Tripathi
The “Pataka for Every Pataka” campaign introduces GIVA’s 925 silver jewellery collection inspired by firecrackers, rangoli and traditional Diwali sweets, with a rollout across digital and social media.
KISNA Rolls Out Festive Campaign Across 300+ Billboards
KISNA Diamond and Gold Jewellery has launched its #GiftHappiness campaign featuring Shahid Kapoor and Mira Kapoor across five major cities, with a focus on festive gifting and retail engagement.
Your Store Has an Address. Your Brand Does Not Need One
Your most loyal customers probably visit you only twice a year. That one fact should change how independent jewellers think about growth, says Arpit Kala.
Forevermark Bets on New Markets and Younger Buyers to Drive Growth
As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.
Tanishq Launches Adhyantara Festive Jewellery Collection
Tanishq introduces Adhyantara, a collection of over 100 designs in 18kt and 22kt gold, featuring celestial-inspired jewellery across four categories, with actor Triptii Dimri fronting the festive campaign.
Manepally Group Launches Premium Silver Jewellery Brand Mandira
Manepally Group has launched Mandira by Manepally, a 92.5 sterling silver jewellery brand offering more than 6,000 designs, with two showrooms in Hyderabad targeting bridal and occasion wear.
Zinara Raises Rs 3.61 Crore in Pre-Seed Round Led by Nine Jewellery and IPV
The lab-grown diamond jewellery startup will use the funds to strengthen its team, marketing and supply chain as it expands its business.
COUTURE India 2026: Businesses Solving the Retailer’s Biggest Challenges
At the 11th edition of COUTURE India 2026, businesses across design, branding, packaging, technology, certification and retail services presented solutions aimed at addressing the operational challenges faced by jewellery retailers.
SENNES Showcases Lab-Grown Diamond Jewellery at Milan Fashion Week
SENNES partnered with designer Dhruv Kapoor at Milan Fashion Week, showcasing its Toi et Moi lab-grown diamond collection across runway looks on September 22.
DJGF 2026 to focus on lightweight jewellery, silver and retail trends
The 14th Delhi Jewellery & Gem Fair will bring 650-plus exhibitors to Bharat Mandapam from September 26-28, with a focus on value-conscious jewellery, silver and technology.
World Gold Council Extends ‘The Moment is Gold’ with ‘First Diwali’
World Gold Council taps into first Diwali celebrations to position gold as a symbol of belonging, self-expression and new beginnings
Rivaah by Tanishq Unveils ‘Wedding Signatures’ Celebrating Six Bridal Communities
The new bridal jewellery collection is anchored by the campaign ‘One Wedding. Many Stories’, bringing regional traditions into a contemporary wedding wardrobe
