De Beers Group Launches Father’s Day Campaign with Pankaj Tripathi Across 50 Stores
De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.
Akoirah Launches Bling Bang Sale on Laboratory-Grown Diamond Jewellery
Akoirah by Augmont has launched its Bling Bang Sale from June 15 to July 19 2026, offering up to 40% off on laboratory-grown diamond jewellery across its retail stores.
Billion-Year Paradox: Do We Ever Own Diamonds?
Canada-based visual artist Reena Ahluwalia frames the “Century Question”: How does a diamond’s legacy survive the hand that currently holds it?
GJEPC Marks 21st India Pavilion at JCK Las Vegas 2026
GJEPC inaugurated the India Pavilion and India Design Gallery at JCK Las Vegas 2026, showcasing 33 exporters and award-winning jewellery designs to strengthen India's global market presence.
GJEPC Becomes First Industry Body to Join NDC Under Luanda Accord Framework
The Gem & Jewellery Export Promotion Council has joined the Natural Diamond Council as a member, becoming the first industry body under the Luanda Accord framework to formalize participation.
SMR Jewels IPO to Open on May 26 at Rs 128–135 Price Band
Ahmedabad-based SMR Jewels Limited will launch its SME IPO on May 26, 2026, with a price band of Rs 128–135 per share to support business and corporate funding requirements.
Why Customers Delay Jewellery Purchases: The Hidden Frictions Retailers Overlook
As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.
Senco Gold & Diamonds Launches Mother’s Day Campaign Across Digital Platforms
Senco Gold & Diamonds launched a Mother’s Day campaign on May 1, 2026, highlighting evolving maternal relationships through digital storytelling featuring influencers and consumers across multiple generations.
De Beers Group, GJEPC Launch Natural Diamond Promotion Through Cricket Broadcasts
De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.
PGI India Launches Platinum Season of Love 2026 Retail Activation
Platinum Guild International India launches Platinum Season of Love 2026 from April 17 to May 31 across India, aiming to drive platinum jewellery demand through retail partnerships, branded collections and marketing campaigns.
Dead Inventory: The Rs 100 Crore Challenge Inside Jewellery Showrooms
Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.
Forevermark expands retail footprint ahead of Akshaya Tritiya demand
Forevermark Diamond Jewellery accelerates retail expansion and merchandising reset across India ahead of Akshaya Tritiya 2026, leveraging flagship launches, new market entries, and omni-channel initiatives to capture rising diamond demand.
De Beers Expands ‘Love, From Dad’ Campaign with INDRA Retail Network Growth
De Beers Group advances its ‘Love, From Dad’ campaign in April 2026, expanding the INDRA retailer network across India to drive in-store activation, natural diamond demand and consumer engagement.
Heer by GIVA Launches Women’s Day Campaign ‘She Is Not a Campaign’
GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.
De Beers Marks 100 Years with ‘A Diamond Is Forever’ Retrospective Book
De Beers launches a centenary book tracing its diamond marketing evolution since the 1930s, highlighting the 1947 slogan’s global impact on consumer behaviour, retail demand, and shifting jewellery preferences across markets including India.
