As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

At the 2026 Cannes Film Festival, Rida Tharana wore a custom lab-grown diamond necklace by Sennes, marking the brand’s international visibility and design-led positioning in contemporary fine jewellery.

The Forum on KP Dialogue 2026, held at the Jio World Convention Centre, Mumbai, under India’s Kimberley Process Chairmanship 2026, discussed issues such as credibility, consumer confidence, compliance, and the evolving future of responsible natural diamonds, reports Khursheed Mistry.

Statement diamonds, sculptural brooches, layered gemstones, and expressive menswear jewellery emerged as the defining visual language of luxury at Met Gala 2026, discovers Khursheed Mistry.

As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.

Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Natural Desert diamonds dominated the BAFTA Awards 2026 red carpet in London on February 23, worn by leading actors, signalling growing cultural and stylistic momentum for warm-toned natural diamonds.

EKARAA enters India’s fine jewellery market with the opening of a 6,700 sq. ft. flagship store in Mumbai on February 5, 2026, marking its retail debut and global headquarters.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

At IIJS Bharat Signature 2026, designers point to lightweight couture, standout gemstone statements, and modernized classics as key directions shaping the next phase of high-end jewellery, discovers Dhwani Rathod.

GIA plays a key role in establishing authenticity and trust in jewellery retail — it brings credibility, transparency, and confidence to the entire ecosystem, Amit Pratihari, MD, GIA India, tells Khursheed Mistry.

Malabar Gold & Diamonds introduces new platinum creations for its Men in Platinum line, reflecting evolving masculine expression with understated design, durable materials, and an emotionally grounded campaign ahead of International Men’s Day.

Golubhai Badalia Diamonds , Kolkata, operates on both sides of the trade — as a manufacturer and as a retailer. The company offers valuable insights into how India’s festive season shapes the future of design, production, and consumer trust.