The ‘She Is Gold, Her Dreams Are Gold’ campaign shifts the brand narrative from gold as a product or investment to its emotional connection with women and their aspirations.

Raj Diamonds launches an Akshaya Tritiya campaign in Bangalore on April 13, 2026, showcasing Ruby Splendour and Ancient Splendour collections, highlighting bridal design narratives and in-house manufacturing capabilities.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Forevermark Diamond Jewellery opened De Beers Group’s largest flagship store in Mumbai on January 8, 2026, strengthening its India retail strategy and marking the launch of the new Icon Collection.

India’s gold industry body IAGES launches the #PehlaCheckIAGES campaign on December 4 in Mumbai, urging consumers to verify jewellers’ IAGES accreditation to promote ethical practices, transparency and sector-wide compliance.

The fashion and silver jewellery brand brings together two powerhouse performers — Sanya Malhotra and Priyanka Mohan — to celebrate individuality, style, and self-expression through a playful new campaign.

Irasva Fine Jewellery ushers in a fresh and evocative chapter of its signature Mosaique Collection with the launch of The Light Within—a new campaign that pays homage to the inner brilliance of every woman

As Akshaya Tritiya ushers in a season of prosperity and fresh beginnings, Mia by Tanishq is marking the occasion with a thoughtfully curated jewellery edit inspired by the spirit of spring

Gargi by P. N. Gadgil & Sons is rewriting the apology playbook with its latest campaign, The Ultimate Cheat Code. Targeting those all-too-familiar moments of forgetfulness and faux pas, the brand presents jewellery as the perfect peace offering — equal parts charm, wit, and sentiment

Launches Exclusive Valentine’s Collection Featuring Facets of Love, Berry Lovely, and Ice Cube Designs

Kalyan Jewellers, one of India's most trusted and iconic jewellery brands, has launched its latest campaign, “Kalyan Muhurat Bride: Celebrating Her,” featuring global brand ambassador Katrina Kaif

Senco Gold & Diamonds, one of India's most trusted jewellery brands, is commemorating 85 years of excellence with its heartwarming new campaign, Khushiyon Ki Reet

Indriya, the jewellery brand from Aditya Birla Group, has launched a captivating new campaign for its Indriya Diamond Collection, crafted by Ogilvy India. The campaign celebrates the timeless allure of diamonds and the deep connection they evoke in a woman’s heart

Vummidi Bangaru Jewellers (VBJ), a renowned name in heirloom jewellery, has unveiled its latest festive campaign, 'For All Your Festive Looks.'