Here's how to craft a memorable initial encounter with customers - according to five retailers
Positive first impressions can lead to trust, loyalty, and advocacy, while negative ones can deter consumers and harm brand reputation. Jewellery retailers place a great deal of emphasis on creating memorable and favorable initial encounters to build lasting relationships with their clients, discovers Suneeta Kaul
Will the sky-high gold price impact sales this Akshaya Tritiya?
There is no consensus among retailers regarding the impact the high gold prices will have on the buying pattern of customers this Akshaya Tritiya. While some feel that the unprecedented jump will dampen spirits, others are of the opinion that it will be business as usual, finds out Suneeta Kaul
Tried and tested growth drivers to boost sales
Retailers are citing several growth drivers that give an impetus to sales, ranging from improving systems and procedures within the company, to better social media management, and promotion and communication, says Suneeta Kaul
How do jewellery retailers figure out the buying potential of customers?
Gauging the buying capacity of customers is a complicated issue – retailers have to make an assessment based on the body language and reactions of buyers, as well as their attire and accessories, says Suneeta Kaul
WHAT WOULD YOU DO?
A Customer Goes Rogue When a Staff Requests him to wear his/her mask upon entering the Store
Five jewellers speak on how they would react to a sour situation where the customer loses his mind over a polite staff requesting him/her to wear a mask
Industry Revels in New Budget Announcements-Union Budget 2021
Customs duty on gold and silver decreased to 7.5 per cent from 12.5 per cent with an addition of 2.5 per cent AIDC (Agri Infra & Development Cess) – in effect reduced to 10 per cent -- applauded unanimously by the whole G & J industry
Reduction In Customs Duty On Gold And Silver Brings Huge Relief to G & J Industry
Customs duty on gold and silver decreased to 7.5% from 12.5% with an addition of 2.5% AIDC (Agri Infra & Development Cess) – in effect reduced to 10% -- applauded unanimously by the whole G & J industry
Discounts on making charges, exclusive exhibitions and more, here's how jewellers are attracting customers this Diwali
The festival of wealth and wellbeing is at hand. Indian Jeweller talks to retailers across India to find out how they have prepared themselves to face increasing demand and how they plan to cash in on this golden opportunity
Put Your Money on these Pieces!-What kind of jewellery will work for the millennials?
Youngsters are less easy to please. Their approach towards materialistic things are underlined with a keen interest in minimalistic designs, wearability, utility and sustainability. Quality and affordability are key. Come festive and bridal seasons, impress youngsters and ensure your conversion rates are higher by stocking these pieces says Vijetha Rangabashyam
13 Big Manpower Problems-The Many Covid-Led Challenges with Manpower
From an unwillingness to work, low morale due to salary cut, fear of catching the virus to sales girls going on maternity leave and having to pay salaries despite having no income, jewellery store owners have had to face many challenges in dealing with their staff during this time. They have openly discussed their difficulties when it comes to handling their staff and offered solutions as well. By Vijetha Rangabashyam
The New Normal Series: Punjab
Why Jewellery Business Is Taking Time To Pick-Up In Punjab?
Across the whole of India, buying jewellery is a long standing tradition. So also in Punjab, which is called the ‘land of abundance’
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