As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

Gargi by P.N. Gadgil & Sons opened five stores on January 26 and February 1, 2026, across Chandigarh, Noida, Siliguri, Dehradun and Pune to expand its national retail footprint.

The EU-India FTA offers a significant boost to India’s gems and jewellery industry through reduced tariffs, easier market access, and improved competitiveness in Europe. The pact is expected to accelerate exports, attract investment, strengthen manufacturing, and reinforce India’s position as a trusted global sourcing hub for premium jewellery, says Suneeta Kaul.

Limelight Lab Grown Diamonds opened its exclusive store in Coimbatore in January 2026, strengthening its South India network as the brand crossed 50 exclusive stores nationwide to expand lab-grown diamond retail access.

Over four days, IIJS Bharat Signature 2026 saw brisk business take place at JWCC; retailers focused on couture differentiation, lightweight gold, gemstone statements, and silver jewellery, reflecting evolving buying behaviour across daily-wear, bridal, and emerging categories.

IIJS Bharat Signature 2026 opened at JWCC, Mumbai, bringing together industry leaders, and 1,600 exhibitors and global buyers; with a focus on exports, product launches, and knowledge sessions, the show is likely to set the tone for the industry for the rest of the year.

Bollywood actors Aamir Khan and Ranbir Kapoor have invested in luxury jewellery brand QWEEN, which is preparing to enter the Indian market with its first experiential stores in early 2026.

Zen Diamond has partnered Francorp to scale franchise-led retail in India, targeting over 20 stores by 2026 across Tier 1 and Tier 2 cities amid rising demand for branded diamond jewellery.

Roberto Coin deepens its US expansion with a Hudson Yards boutique and an upcoming Caesars Palace opening, leveraging its global momentum and strengthened partnership with Watches of Switzerland Group.

Gargi by P.N. Gadgil & Sons rolls out nationwide Black Friday promotions from November 28–30, offering flat 25% discounts across silver, brass fashion jewellery and diamond jewellery making charges to drive festive-season gifting.

The recent imposition of steep tariffs by the Trump administration on diamonds imported from India has sent ripples across the US diamond jewellery sector. India being the primary supplier of polished diamonds to America, the world’s largest consumer market, the tariffs have caused supply chain disruptions, and are likely to lead to rising product costs. Prices are expected to go up, once the existing inventory depletes, unless a deal is reached between the US and India. Suneeta Kaul speaks with Paul Zimnisky, renowned diamond industry analyst, to gain insights into the fallout of the tariffs, and how they are reshaping buying behaviour and pricing strategies in the US.

Harit Zaveri Jewellers launches Jamanvar, a 22ct gold bridal collection inspired by a cherished Gujarati pre-wedding tradition, offering heritage-inspired, lightweight designs starting from 20 grams for modern wedding shoppers.

Candere by Kalyan Jewellers introduces a refined curation of affordable luxury essentials crafted for contemporary professionals, blending minimalist design, elevated craftsmanship, and everyday versatility to redefine what modern, wearable elegance truly looks like.

Blending 80 years of legacy with modern craftsmanship, HM Sarafa Bazaar launches iAMORY, its first experiential 925 sterling silver and lab-grown diamond store, aimed at redefining fine, fashionable, and accessible jewellery for today’s consumers.