As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

Jos Alukkas launched a platinum jewellery campaign featuring Dulquer Salmaan on May 15, promoting men’s and contemporary platinum jewellery collections across India and international markets through digital, print and in-store activations.

Divine Solitaires and Ranka Jewellers have outlined a growth roadmap for Pune’s solitaire diamond jewellery segment, targeting over 30% market share within two to three years through category-focused retail expansion.

India's listed jewellers have posted their best March quarter on record. Strip out a 79% rise in the gold price, and a quieter, more uncomfortable picture emerges — one the unorganized trade and several regional listings have already started to live with.

Forevermark is doubling down on India as a cornerstone of its global growth strategy, blending aggressive retail expansion with a renewed focus on natural diamonds, younger consumers, and omnichannel excellence, says Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India, in a conversation with Dhwani Rathod.

Platinum Guild International’s Q4 2025 review highlights regional market shifts, with platinum gaining share across China, India, Japan, and the US as record gold prices influence consumer demand patterns.

Forevermark Diamond Jewellery accelerates retail expansion and merchandising reset across India ahead of Akshaya Tritiya 2026, leveraging flagship launches, new market entries, and omni-channel initiatives to capture rising diamond demand.

Gemfields disclosed updated G-Factor metrics on April 9, 2026, for Kagem and Montepuez operations, outlining government revenue contributions amid production disruptions, taxation changes, and market conditions across key gemstone assets.

GIVA launched VEDA, a premium jewellery retail format, in Bangalore in March 2026, offering ethically sourced, certified jewellery, private consultations, and made-to-order pieces targeting milestone and occasion-driven purchases.

Gemfields released its audited 2025 Annual Report on March 26, 2026, reporting lower revenue and operational disruptions across emerald and ruby assets, alongside cost reductions and Fabergé divestment.

Couture India Show 2026 will be held from September 26–28, at Taj Palace, New Delhi, bringing together leading jewellery brands and retailers for a focused B2B networking and sourcing platform.

De Beers and Sotheby’s unveiled a 28.88-carat Type IIa diamond from Jwaneng, set for Hong Kong auction, underscoring rarity, provenance and sustained demand for high-value natural diamonds in Asia.

Gemfields reported improved loss metrics for FY2025 despite operational disruptions at Montepuez and Kagem, with auction revenues at $ 129 million and focus shifting to stabilization and deleveraging in 2026.

Hazoorilal Legacy introduces The Spring Edit 2026 in New Delhi, featuring natural diamonds and coloured gemstones, expanding its seasonal offering with designs targeting collectors and high-value jewellery buyers.