Aurya Diamonds has opened a new experiential retail store in Koramangala, Bengaluru, expanding its physical presence with a customer-focused format centred on lab-grown diamond jewellery and transparent shopping experiences.

The Kothari Group has entered India’s retail jewellery segment with the launch of laboratory-grown diamond brand Keemti Jewels and its first flagship store in Mumbai, supported by an omnichannel strategy.

De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.

Divine Solitaires has introduced a Father’s Day campaign in Mumbai on June 15, 2026, focusing on father-child relationships while showcasing a curated gifting collection featuring solitaire jewellery and accessories.

Lukson, a Laboratory-grown diamond jewellery brand has opened its 10th exclusive store in Bandra, Mumbai, expanding its retail footprint and strengthening its presence in India’s jewellery market.

De Beers Group’s latest US consumer study finds Gen Z driving natural diamond demand, average purchase values rising, and non-bridal occasions accounting for most acquisitions, offering key retail insights.

GSI has outlined how diamond screening challenges have evolved over the past decade, citing increased laboratory-grown diamond volumes, mounted jewellery verification requirements and the need for consistent product integrity protocols.

Treasures by Tiara has launched a flagship store and The Treasures Café in Mumbai’s Cumballa Hill, introducing an experience-led retail format that combines jewellery discovery with hospitality and customer engagement.

Khandelwal Jewellers inaugurated its ninth showroom in Jalna, Maharashtra, marking its first entry into Marathwada and expanding its retail presence beyond Vidarbha as part of its regional growth strategy.

The Gem & Jewellery Export Promotion Council has joined the Natural Diamond Council as a member, becoming the first industry body under the Luanda Accord framework to formalize participation.

The All India Gem & Jewellery Domestic Council inaugurated its Mumbai office on May 14 while urging industry support for revised gold duty measures and proposing a structured Gold Monetization Scheme roadmap.

As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.

Dhirsons Jewellers has introduced its Mother’s Day campaign, ‘First Love. First Gold.’, featuring gold and diamond jewellery collections across stores and online to mark the occasion through themed retail storytelling.

Senco Gold & Diamonds launched a Mother’s Day campaign on May 1, 2026, highlighting evolving maternal relationships through digital storytelling featuring influencers and consumers across multiple generations.