World Gold Council taps into first Diwali celebrations to position gold as a symbol of belonging, self-expression and new beginnings

The campaign positions 925 sterling silver as a versatile choice for festive dressing, everyday style and meaningful gifting.

The 10-episode Instagram-first microdrama series uses stories of friendship, ambition, relationships and social expectations to build a new narrative around jewellery and self-expression.

GRT Jewellers has agreed to acquire 74.12% of listed retailer Tribhovandas Bhimji Zaveri for Rs 1,033.71 crore, taking control of the 162-year-old brand and expanding its pan-India retail footprint.

Precious-metal rakhis, coins and lightweight jewellery were the flavour of the season this year, with customers choosing keepsakes with lasting value over chocolates and traditional presents, discovers Preeti Kulkarni

Ekatra Jewels has raised Rs 10 crore from strategic investors within 100 days of launch, taking its valuation to Rs 100 crore to support expansion and product development.

Kalamandir Jewellers has opened a 1,000-plus sq ft Platinum Experience Zone at its Vadodara flagship, expanding its dedicated platinum retail format across Gujarat.

Indriya from Aditya Birla Jewellery has appointed actor Krithi Shetty as brand ambassador for Andhra Pradesh, Telangana and Karnataka, launching its Varalakshmi campaign ahead of the festive season.

PNG Jewellers has rebranded its lightweight diamond jewellery brand LiteStyle as Yoou, with the business planning to expand its presence from 13 outlets to 100 stores by 2030.

Thailand’s gem and jewellery sector, including gold, generated $26.6 billion in exports in 2025, strengthening the country’s position as an international jewellery manufacturing and trading centre.

Mumbai flagged off its first jewellery export consignment to the UK on July 15 under the India–UK CETA, marking nationwide shipments expected to benefit exporters through zero-duty market access.

Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.

Ahead of the India-UK CETA taking effect on July 15, 2026, GJEPC hosted a London Buyer-Seller Meet to connect Indian exporters with UK buyers and expand bilateral gem and jewellery trade.

Tanishq Natural Diamonds and Rahul Mishra unveiled an exclusive couture jewellery collection at Paris Couture Week 2026 on July 8, showcasing Indian jewellery craftsmanship and couture through a collaborative design approach.