As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

While multipurpose jewellery is seeing rising interest, exhibitors at IIJS Bharat Signature 2026 say that it might be a bit too early to call it a trend, finds out Khursheed Mistry.

In the inaugural IJ Talks session at PRET by Couture India, retail consultants and former Titan executives Prabhakar Mahadevan and Rajagopalan J shared actionable strategies drawn from the Theory of Constraints. The duo, which has experience advising brands like Malabar Gold and Diamonds and Tanishq, outlined five data-led principles to boost stock turns, margins, and profitability

Aditya Birla Group is set to foray into the branded jewellery retail business with an investment of Rs.5,000 crore, competing with heavyweights such as Titan Company and Kalyan Jewellers.

Artisan Awards received 600+ entries from 26 cities in India and international regions like the Middle East, North America, and Europe.

Jos Alukkas, has launched a slew of programmes including an HUID (Hallmark Unique Identification) Exchange Fest to accelerate the HUID hallmarking movement in the country.

The current brand ambassador for Jos Alukkas, Keerthy Suresh, will continue to represent both the gold and diamond brands of the jewellery company.

Soon after the deal, shares of Kalyan Jewellers plunged 9.06% and settled at Rs 107.9 on the National Stock Exchange.

The event is an exhibition and sale of exquisite creations in gold, diamond and precious gem jewellery

Titan plans launch in Middle East, and in the US market next month. The brand is also planning more stores in North America in the next 2-3 years informs the managing director, C K Venkataraman

With certification from Natural Capital Partners for its products, the company will now be able to certify its diamonds as a completely CarbonNeutral® product

Jewellery shopping has a long association with this season of festivity, and this time around, new trends emerged, even as established patterns got rejuvenated, says Suneeta Kaul

About 60 per cent of the demand for fine silver jewellery is coming from North India, while the rest from the South, with much of it coming from metros and tier-I cities