Aisshpra Gems & Jewels launched its 15th showroom on April 10, 2026, in Gonda, Uttar Pradesh, expanding in Tier-2 markets, introducing ‘Jewel Story’, and strengthening its franchise-led retail growth strategy.

Gemological Science International conducted a Jewellery Excellence Workshop in Indore, training senior retail teams across Madhya Pradesh to improve product knowledge, customer engagement, and handling of laboratory-grown diamond queries.

Kalyan Jewellers relaunched its redesigned Nashik showroom on April 4, 2026, inaugurated by Tabu, aiming to enhance customer experience through upgraded retail format, expanded collections and standardized pricing benefits.

With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

Aurya Diamonds launched its lab-grown diamond brand in India on March 28, 2026, opening a Bengaluru gallery to target demand for ethical, transparent jewellery among emerging middle and upper-middle consumers.

Sagaramal Jewellers has inaugurated a new showroom at Jagdeo Path, Patna, on March 15, expanding its retail footprint in Bihar with a larger format store offering gold, diamond, and bridal jewellery collections.

Aisshpra Gems & Jewels launched its 14th showroom in Alambagh, Lucknow on March 19, 2026, expanding presence in Uttar Pradesh and strengthening focus on trust-led, customer-centric jewellery retail formats.

Malabar Gold & Diamonds will invest Rs 1,580 crore to open 20 showrooms across India by March 2026, expanding to 445 outlets globally and creating 725 jobs.

Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.

PNG Jewellers inaugurated its 72nd showroom on Medical Road in Gorakhpur on March 15, 2026, marking its first store in the city as part of the brand’s ongoing North India retail expansion.

PNG Jewellers inaugurated a 4,500 sq. ft showroom in Uran, Navi Mumbai on March 13, 2026, taking its retail network to 70 stores. Actress and brand ambassador Madhuri Dixit inaugurated the outlet.

Tanishq expands its U.S. retail footprint with a new showroom in Westborough, Massachusetts, serving the Boston market and marking the brand’s 10th store in the United States.

Malabar Group Chairman M.P. Ahammad received the Business Bhushan Award at the Lokmat Maharashtrian of the Year Awards 2026 in Mumbai, presented by Maharashtra Chief Minister Devendra Fadnavis.

On International Women’s Day, Kisna Diamond and Gold Jewellery adopted the temporary name ‘Radha Diamond and Gold Jewellery’ for a day, symbolically recognizing women’s strength, resilience and contributions to families and society.