VBJ partnered with IGNITION 2026 at ITC Grand Chola, Chennai, on July 3, showcasing its PARRO collection while supporting discussions on geopolitics, culture, cinema and global affairs.

Senco Gold & Diamonds has launched its 'Halke Phulke Moments' campaign on July 1, highlighting lightweight jewellery across 9KT, 14KT and 18KT gold for everyday wear and personal occasions.

VBJ, Vummidi Bangaru Jewellers has introduced the Parro jewellery collection in Chennai on June 22, drawing inspiration from the parrot motif and combining gold, diamonds, gemstones and enamel with heritage craftsmanship.

Aurya Diamonds has opened a new experiential retail store in Koramangala, Bengaluru, expanding its physical presence with a customer-focused format centred on lab-grown diamond jewellery and transparent shopping experiences.

VBJ, Vummidi Bangaru Jewellers will host its first exclusive jewellery exhibition in Mettupalayam on June 19–20, showcasing curated gold, diamond and solitaire collections to expand customer access in the region.

Chandukaka Saraf Jewels has introduced its RITI 2.0 lightweight gold necklace collection ahead of the Vat Purnima and Guru Pushyamrut buying season, alongside festive offers across Maharashtra showrooms.

Jos Alukkas has introduced the Ballé Collection and a campaign film featuring actress Samyuktha on June 16 in Chennai, presenting a new jewellery range inspired by ballet and available across its retail network.

Advit Jewels Limited will launch its maiden IPO from June 23-25, 2026, with a price band of Rs 130-138 per share to raise funds for working capital, debt repayment and corporate purposes.

Reva Diamonds launched ‘The One’ on June 15, 2026 in Pune, introducing a monthly limited-edition natural diamond jewellery initiative aimed at customers seeking exclusive and distinctive statement pieces.

VBJ will host a jewellery exhibition in Karur on June 5–6, 2026, showcasing gold, diamond and solitaire collections, aiming to strengthen customer engagement and present curated designs locally.

Khandelwal Jewellers inaugurated its ninth showroom in Jalna, Maharashtra, marking its first entry into Marathwada and expanding its retail presence beyond Vidarbha as part of its regional growth strategy.

Challani Jewellery Mart inaugurated its new flagship showroom in Puducherry on May 29, 2026, expanding its retail presence with a three-floor jewellery destination and announcing Raashi Khanna as brand ambassador.

Maliram Jewellers celebrated its 50th anniversary on December 27, 2025 in Amritsar, bringing together industry leaders, trade partners, dignitaries and customers to mark the retailer’s growth across Punjab.

Jos Alukkas launched the #ExchangeForTheNation campaign across India on May 27, 2026, promoting gold recycling and exchange amid calls to reduce dependence on imported gold and conserve foreign exchange reserves.