Akshaya Tritiya 2026: A Radiant Fusion of Tradition, Tech, and the Rise of Price-to-Look Luxury
The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.
Kalyan Jewellers, Swiggy Instamart Team Up for Raksha Bandhan Gifting Drive
Kalyan Jewellers has partnered with Swiggy’s quick commerce arm, Instamart, to launch a Raksha Bandhan campaign titled “Gehna for Behna”, combining festive tradition with digital convenience.
Giva Raises Rs 255 Crore in Extended Series B Funding Round Led by Premji Invest
Bengaluru-based jewellery brand Giva has raised Rs 255 crore in its extended Series B funding round, led by Premji Invest with new investors Epiq Capital and Edelweiss Discover Fund
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