Beau: Jewels marked World Diamond Day on April 8, 2026, in Mumbai with an immersive event featuring diamond education, styling sessions and interactive activities to promote transparency and informed purchasing.

Ashth unveils Udaya in March 2026, a high-jewellery collection inspired by Rani ki Vav, featuring portrait- and rose-cut diamonds with engraved gold, reflecting architectural design and craftsmanship.

Aamir Khan commissions two bespoke rings for Gauri Spratt from QWEEN in Bangalore ahead of its May 2026 launch, while also joining the brand as a strategic investor.

Natural Diamond Council will mark April 8, 2026, as World Diamond Day globally, encouraging industry stakeholders and consumers to share natural diamond stories to strengthen awareness, engagement, and category relevance.

De Beers launches a centenary book tracing its diamond marketing evolution since the 1930s, highlighting the 1947 slogan’s global impact on consumer behaviour, retail demand, and shifting jewellery preferences across markets including India.

Kumari Fine Jewellery introduces a Gudi Padwa collection in Mumbai, March 2026, featuring Maharashtrian-inspired designs, including naths and festive jewellery, responding to demand for culturally rooted yet contemporary wearable pieces.

Kalyan Jewellers released a Gudi Padwa digital campaign on March 18, 2026, featuring Pooja Sawant, highlighting evolving family relationships and positioning jewellery gifting within contemporary festive narratives across Maharashtra markets.

Divine Solitaires introduced a Gudi Padwa offer in India from March 16–19, 2026, enabling customers to book diamond coins at Rs 2,000 with price protection to drive festive purchases.

De Beers Group has partnered with Indian cricketer Abhishek Sharma, announced in Bengaluru on March 10, 2026, to promote natural diamonds in India by linking the category with personal achievement and identity.

On International Women’s Day, Kisna Diamond and Gold Jewellery adopted the temporary name ‘Radha Diamond and Gold Jewellery’ for a day, symbolically recognizing women’s strength, resilience and contributions to families and society.

Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.

World Gold Council launched the second phase of its ‘The Moment is Gold’ campaign on 4 March 2026 in Mumbai, positioning gold as an everyday purchase linked to personal milestones and achievements.

Natural Desert diamonds dominated the BAFTA Awards 2026 red carpet in London on February 23, worn by leading actors, signalling growing cultural and stylistic momentum for warm-toned natural diamonds.

IJ Power List 2026 honours the leaders redefining Indian jewellery retail through governance, innovation, cultural stewardship, and disciplined growth—celebrating visionaries shaping the industry’s future with clarity, credibility, and conviction.