Bureau of Indian Standards is strengthening infrastructure, stakeholder outreach and compliance mechanisms as it evaluates the rollout of mandatory silver hallmarking across India’s jewellery and silverware sectors.

Augmont has introduced an AI-powered gold purity evaluation machine at its Poonamallee branch in Chennai, enabling instant gold assessment and integration with gold loan processing and recycling decisions.

Lukson has launched a fashion-inspired laboratory-grown diamond jewellery collection in India featuring IGI-certified designs across gold categories, targeting consumers seeking contemporary styling, transparent pricing, and accessible fine jewellery options.

Kalyan Jewellers launched the Gold4India Initiative on May 12 to promote gold recirculation, reduce import dependence by five tonnes, formalise monetization channels, and encourage responsible jewellery consumption in India.

India concluded the Kimberley Process Intersessional 2026 in Mumbai after four days of discussions on compliance, transparency and governance reforms aimed at strengthening confidence in the natural diamond trade.

Akoirah by Augmont has launched Origin, a Mother’s Day jewellery collection featuring 14K gold, laboratory-grown diamonds and customizable pearl designs, available across Mumbai, Vashi and Pune stores until May 10.

Forevermark is doubling down on India as a cornerstone of its global growth strategy, blending aggressive retail expansion with a renewed focus on natural diamonds, younger consumers, and omnichannel excellence, says Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India, in a conversation with Dhwani Rathod.

Limelight Lab Grown Diamonds launched its first Gorakhpur store in April 2026, expanding Uttar Pradesh presence to seven stores, targeting rising demand for lab grown diamond jewellery in emerging markets.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

Kalyan Jewellers launched a Poila Boishakh digital campaign in Kolkata on April 14, 2025, featuring Ritabhari Chakraborty to highlight Bengali cultural heritage, craftsmanship and jewellery’s generational significance.

The Indian Association of Gold Excellence and Standards (IAGES) urges consumers across India to verify retailer accreditation before buying gold this Akshaya Tritiya, promoting transparency, ethical sourcing, and trust in jewellery transactions.

DGSL has introduced a structured insurance appraisal service in India, integrating gemological analysis with global valuation standards, while Atul Jain joins NAJA to align practices with international appraisal frameworks.

Aurya Diamonds launched its lab-grown diamond brand in India on March 28, 2026, opening a Bengaluru gallery to target demand for ethical, transparent jewellery among emerging middle and upper-middle consumers.

FURA Gems has obtained Responsible Jewellery Council certification following an independent audit, aligning its ruby and sapphire operations with global sourcing standards amid rising demand for traceable coloured gemstones.