Akoirah by Augmont introduced the “Unscripted” jewellery collection in Mumbai on March 6, 2026, featuring 14K gold pieces with laboratory-grown diamonds, designed around open forms and fluid structures.

On March 2, 2026, in Mumbai, IAGES announced crossing 50 accredited members, expanding to 300+ stores to strengthen transparency, standardization and consumer confidence across India’s gold value chain.

Bhima Jewellery opened a new showroom in Sector 18, Noida on February 8, 2026, marking its continued pan-India retail expansion as the company enters its centenary phase.

The objective of Gemological Science International (GSI) is not just to issue reports, but to help the trade build credibility with its customers through transparent and consistent certification, and ensure that certification, testing and education remain aligned with how the jewellery business is actually conducted on the ground, says Ramit Kapur, Managing Director, GSI, in a conversation with Dhwani Rathod.

Senco Gold & Diamonds received IAGES accreditation across over 100 stores pan India on January 21, 2026, aligning operations with the association’s Code of Conduct to strengthen accountability and consumer confidence.

iAMORY has launched an Android and iOS app to strengthen its direct-to-consumer jewellery business in India, addressing discovery, trust and pricing transparency as digital channels reshape jewellery retail.

Ahmedabad-based Harit Zaveri Jewellers has introduced its Shagun collection in January 2026, targeting wedding-related gifting demand with 22K gold jewellery designed for ceremonial and long-term wear.

Bhima Gold has launched the Bhima Brilliance Diamond Jewellery Festival from December 8 2025, to January 11 2026, across India, targeting increased diamond demand from returning NRIs during the festive period.

Indian jewellery retailers face a widening loyalty gap as younger consumers prioritize experience over tradition. Evolving expectations, digital influence, and value-driven choices are reshaping how brands must now build long-term relationships.

DMCC unveils a record-setting 1,971kg silver bar at DPMC, partnering with Sam Precious Metals, Tokinvest and Brink’s to introduce the world’s first regulated tokenisation of a Guinness-recognised precious metal asset.

Divine Solitaires’ new wedding campaign positions the diamond mangal sutra as a powerful symbol of protection, unity and lifelong partnership, reinforcing the brand’s craftsmanship, ethics and value-driven assurance for modern brides.

Bharat Diamond Bourse strengthened its focus on global compliance by hosting the RJC Roadshow, where international experts guided diamantaires on updated standards, assurance systems, and ESG-led responsible practices shaping the diamond value chain.

GJEPC’s White Paper receives high-level endorsement during President Murmu’s State Visit to Botswana, advancing plans for a direct India–Botswana diamond trade route designed to strengthen MSME access, transparency and bilateral growth.

With Elevé Diamonds, heritage house Tibarumal Jewels expands into the lab-grown category, combining artisanal legacy with CVD innovation to target modern consumers and global markets through certified quality, relatable luxury, and contemporary retail expansion.