With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

International Gemological Institute partners with Gujarat Titans for the 2026 Indian T20 League season, aiming to expand consumer awareness on diamond certification through sports visibility and broader audience engagement.

Uniform Object has introduced CARBON FORM, a new jewellery collection developed since Summer 2024, combining carbon-based materials, 18-karat gold and gemstones, targeting contrast-driven design across global retail channels.

BIS has notified IS 19469:2025 in Mumbai, adopting the ISO diamond disclosure norms, following the GJEPC initiative, to strengthen consumer transparency as India’s diamond jewellery demand expands nationwide.

KISNA Diamond and Gold Jewellery organized its 10th Diamond Marathon across 57 Indian cities, registering a Guinness World Record attempt to support Swachh Bharat through a coordinated nationwide sporting initiative.

IIGJ Lab, a GJEPC initiative, has revised its ruby treatment terminology to match leading global gemmological practices, simplifying clarity-enhancement descriptions and strengthening transparency for gemstone manufacturers, traders, and retailers across India.

Golubhai Badalia Diamonds , Kolkata, operates on both sides of the trade — as a manufacturer and as a retailer. The company offers valuable insights into how India’s festive season shapes the future of design, production, and consumer trust.

Kalyan Jewellers, one of India’s leading jewellery retailers, strengthened its presence in Assam with the launch of a new showroom at K.C Gogoi Path, Khalimari, Dibrugarh. The store was inaugurated by actor Genelia Deshmukh, marking a significant milestone in the brand’s expansion in the Northeast.

Kalyan Jewellers, one of India’s leading and most trusted jewellery brands, is set to open its newest showroom at Dogra Chowk, KC City Centre – Hotel Vivanta in Jammu.

Kalyan Jewellers, one of India’s largest and most trusted jewellery brands, unveiled its latest showroom at Phoenix Marketcity, Mumbai, with Bollywood actor Tabu gracing the inauguration ceremony. The event drew an enthusiastic crowd as the brand introduced a luxurious new retail destination designed to elevate the jewellery shopping experience.

Leading jewellery retailer Kalyan Jewellers unveiled its newest showroom at Nexus Seawoods Mall in Nerul, Navi Mumbai, with Bollywood actor Tabu inaugurating the store

Kalyan Jewellers, one of India’s leading jewellery brands, has expanded its footprint in the Delhi NCR region with the launch of a new showroom near Metro Station 50 in Noida

Malabar Gold & Diamonds has brought its signature ‘Artistry Show’ to Hyderabad, showcasing handcrafted jewellery masterpieces alongside special discounts and offers, ensuring an unforgettable experience for jewellery lovers

Kalyan Jewellers, one of India’s leading jewellery brands, has opened its first showroom in Jharsuguda, Odisha, with Bollywood actress Sonakshi Sinha inaugurating the event. Alongside its exquisite collection, the brand also introduced its lifestyle jewellery line, Candere, to the region, promising a luxurious shopping experience