PNG Jewellers has launched a new television and digital campaign featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor, targeting consumers during the festive and wedding season.

Inaugurated by MP and actor Kangana Ranaut, the store marks PNG Jewellers’ fifth outlet in Uttar Pradesh and introduces its Ram Katha collection inspired by the Ramayana.

Patna-based Shree Hari Jewellers has appointed actor Neil Nitin Mukesh as its brand ambassador, with a men's jewellery collection and an integrated ad campaign planned ahead of Diwali under the tie-up.

Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

The fashion and silver jewellery brand brings together two powerhouse performers — Sanya Malhotra and Priyanka Mohan — to celebrate individuality, style, and self-expression through a playful new campaign.

This festive season, Reliance Jewels is ringing in Diwali with a dazzling new collection, marking a first-of-its-kind collaboration with Bollywood icon Raveena Tandon and her daughter, Rasha Thadani, as the brand’s inaugural ambassadors.

KPMG’s India CX Report 2025 offers a goldmine of trade insights. Here’s a glimpse.

In an effort to deepen product knowledge and enhance the customer experience, Golden Carat Pvt. Ltd., an affiliate of Shree Ramkrishna Exports, has partnered with the International Institute of Gemology (IIG) to deliver a comprehensive corporate training programme for its retail team

Aukera, a leading lab-grown diamond jewellery brand, launched its Echoes of Choice collection at an exclusive event in Mumbai. Part of the My Choice My Voice campaign, the collection symbolises empowerment and self-expression

Kalyan Jewellers has launched an all-new digital ad series for Navratri, featuring regional brand ambassadors Kinjal Rajpriya and Ritabhari Chakraborty

Tanishq's wedding jewellery brand, Rivaah, has launched a poignant new campaign that highlights the modern Indian bride's role in shaping her wedding journey

Senco Gold launches The Rajwada Vivaah Collection, along with brand ambassadors Jaya Ahsan and Ishaa Saha

Customers to revel in exclusive offers on Gold, Diamond, Platinum, Silver & Gemstone purchases