De Beers is investing more in natural diamond marketing than it has in over a decade: David Johnson, De Beers Group
In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.
Kushals Welcomes Sanya Malhotra and Priyanka Mohan as the New Faces of Its North and South Campaigns
The fashion and silver jewellery brand brings together two powerhouse performers — Sanya Malhotra and Priyanka Mohan — to celebrate individuality, style, and self-expression through a playful new campaign.
Raveena Tandon and Daughter Rasha Thadani Debut Together as Faces of Reliance Jewels’ Diwali Collection
This festive season, Reliance Jewels is ringing in Diwali with a dazzling new collection, marking a first-of-its-kind collaboration with Bollywood icon Raveena Tandon and her daughter, Rasha Thadani, as the brand’s inaugural ambassadors.
What Jewellery Shoppers Really Want
KPMG’s India CX Report 2025 offers a goldmine of trade insights. Here’s a glimpse.
Golden Carat Joins Hands with IIG to Strengthen Retail Training in Jewellery Sector
In an effort to deepen product knowledge and enhance the customer experience, Golden Carat Pvt. Ltd., an affiliate of Shree Ramkrishna Exports, has partnered with the International Institute of Gemology (IIG) to deliver a comprehensive corporate training programme for its retail team
Aukera Launches ‘Echoes of Choice’ Jewellery Collection in Mumbai
Aukera, a leading lab-grown diamond jewellery brand, launched its Echoes of Choice collection at an exclusive event in Mumbai. Part of the My Choice My Voice campaign, the collection symbolises empowerment and self-expression
Kalyan Jewellers Unveils Digital Ad Series for Navratri Featuring Kinjal Rajpriya and Ritabhari Chakraborty
Kalyan Jewellers has launched an all-new digital ad series for Navratri, featuring regional brand ambassadors Kinjal Rajpriya and Ritabhari Chakraborty
Tanishq Launches Heartfelt Campaign Celebrating the Modern Indian Bride
Tanishq's wedding jewellery brand, Rivaah, has launched a poignant new campaign that highlights the modern Indian bride's role in shaping her wedding journey
Senco Gold & Diamonds Announces Wedding Collection
Senco Gold launches The Rajwada Vivaah Collection, along with brand ambassadors Jaya Ahsan and Ishaa Saha
Senco Gold & Diamonds Unveils Exquisite Wedding Collection with Exciting Offers
Customers to revel in exclusive offers on Gold, Diamond, Platinum, Silver & Gemstone purchases
Malabar Gold & Diamonds' Newest Campaign Amasses 100 Million Views in Just 23 Days
Malabar Gold & Diamonds latest television commercial, ‘Speak Your Heart with Mine Diamonds’, featuring their brand ambassadors Kareena Kapoor Khan and Alia Bhatt, has gone viral
Shruti Hassan and Prajakta Mali have been appointed as the ambassadors for the India Jewellery Shopping Festival
Renowned celebrities Shruti Hassan and Prajakta Mali have recently taken on the prestigious roles of ambassadors for the India Jewellery Shopping Festival, adding star power and glamour to this exciting event.
Kalyanaraman Family Observes Navaratri in Thrissur with Notable Film Industry Guests
The Kalyanaraman family of Kalyan Jewellers hosted a grand Navaratri celebration with Bollywood and regional film industry stars in attendance, featuring a thematic 'Bommai Kolu' display.
IIGJ Mumbai's Inaugural Alumni Reunion Celebrates Outstanding Achievements at IIJS Premiere 2023
The Indian Institute of Gems & Jewellery (IIGJ) Mumbai, a premier institution renowned for its excellence in gem and jewellery education, hosted its very first alumni reunion at the prestigious Launch Pad of the India International Jewellery Show (IIJS) Premiere 2023 (Bombay Exhibition Centre) on August 6, 2023.
GJEPC organizes India Evening to showcase finest of Indian jewels to Ambassadors of the leading countries of the world
Former Miss World Manushi Chhillar launched as GJEPC’s brand ambassador for India’s diamond, gem & jewellery industry
