Pret jewellery is turning out to be a major focus area during IIJS Bharat Signature 2026; exhibitors say it offers several advantages to retailers – it is design-led, the stock moves faster, and the working-capital exposure is low, finds out Khursheed Mistry.

Aisshpra Gems & Jewels, Uttar Pradesh’s trusted jewellery house since 1940, expands its footprint with Sultanpur’s largest showroom, offering diverse collections, heritage craftsmanship, and transparent pricing, inaugurated by Cabinet Minister Shri Nand Gopal Gupta ‘Nandi’.

GIVA, has unveiled its latest collection, Shakti, created in collaboration with Italian jewellery designer Anna Giulia Chicco. The line blends European artistry with Indian cultural inspiration, celebrating strength, grace, and modern femininity.

At the 2025 Cannes Film Festival, Aditi Rao Hydari captivated audiences not just with her poise, but with her standout silver jewellery from PP Jewellers by Pawan Gupta. Her carefully curated accessories combined traditional Indian artistry with a bold, contemporary edge—setting a new standard for red carpet glamour

Dassani Brothers, India’s designer jewellery brand, specialising in semi-contemporary Jadau heirlooms, proudly announces the launch of their latest collection, 'Eternal Bond'

Thumak chalat Ramachandra, bajat paijanya…this ode to Lord Ram, sung by Melody Queen Lata Mangeshkar, best describes the bejewelled look of the Ram Lalla idol in the newly-opened Ayodhya Ram Mandir, says Suneeta Kaul

The brand’s silver jewellery, brass ensemble and Signature collection is available to don this festive season

This collection of jewellery pieces is what one needs to wear to that summer wedding party you’ve been planning to attend

Retailers express satisfaction with sales this year

The team conducted physical seminars and awareness sessions with several local associations based in Kolhapur district

Jewellery advertising is undergoing a metamorphosis, with fresh, new themes and storyboards that reflect the changing societal attitudes and new-age customer preferences. Besides, the medium of the message is changing as well, discovers Suneeta Kaul

Featuring the journey of a young transwoman, Bhima Jewellery sends out a message that ornamentation, which has been an expression of love for years is beyond celebrating weddings and festivities

Gems and jewellery artisans may get better employment opportunities in UP

 Each piece of jewellery is perfectly designed to reflect the unique beauty of every bride across the country