Senco Gold & Diamonds has launched its ‘Elements of Love’ campaign in February 2026 across India, introducing a Valentine’s-focused diamond jewellery edit aimed at seasonal gifting demand.

As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

Ahmedabad-based Harit Zaveri Jewellers has introduced its Shagun collection in January 2026, targeting wedding-related gifting demand with 22K gold jewellery designed for ceremonial and long-term wear.

Tanishq has appointed actor Ananya Panday as its brand face and announced the return of its Festival of Diamonds campaign, highlighting natural diamond jewellery assortments and promotional offers across stores and online platforms.

D.P. Jewellers launches a multi-city jewellery exhibition series across Rajasthan and Madhya Pradesh from December 2025 to January 2026, targeting festive and wedding demand through category-focused showcases in key markets.

Dhirsons Jewellers launched a 9 Karat diamond jewellery collection in New Delhi on December 22, 2025, addressing price-sensitive demand as rising gold costs influence consumer buying patterns in fine jewellery.

Jos Alukkas launches Shubha Mangalyam, a bridal jewellery collection blending South Indian temple artistry with contemporary finesse, unveiled by brand ambassador Keerthy Suresh, celebrating heritage, craftsmanship, and wedding tradition.

GSI and Mindron introduce Trusure Apex, an advanced screening instrument engineered for rapid, accurate detection of natural, lab-grown, and simulant diamonds across all jewellery formats, enhancing trust and efficiency for retailers and manufacturers.

Harit Zaveri Jewellers launches Jamanvar, a 22ct gold bridal collection inspired by a cherished Gujarati pre-wedding tradition, offering heritage-inspired, lightweight designs starting from 20 grams for modern wedding shoppers.

As the wedding season begins, ORRA Fine Jewellery introduces Aekta, a versatile diamond collection crafted to elevate bridal and festive styling with contemporary flair, refined craftsmanship, and meaningful design rooted in tradition.

Reva by P. N. Gadgil & Sons launches an exquisite bridal collection that fuses timeless Indian artistry with contemporary diamond design, featuring vibrant gemstones, elevated mangalsutras, and luxurious wedding-ready creations crafted for today’s discerning bride.

Harit Zaveri Jewellers launches Lagan, a versatile bridal jewellery collection inspired by India’s cultural heritage, celebrating the bride and her loved ones with timeless gold craftsmanship, heirloom appeal, and contemporary wedding elegance.

PP Jewellers by Pawan Gupta launches its new Bridal Jewellery Collection, blending gold, diamonds, polki, and kundan in exquisite handcrafted designs that celebrate tradition, individuality, and modern bridal elegance.

Investment-led buying dominates festive season demand, with over 40 tons of gold sold in two days