Malabar Gold & Diamonds launched ZOUL on February 24, 2026, featuring lightweight natural diamond jewellery in 14KT and 18KT gold, priced from Rs 20,000, targeting everyday wear across global showrooms.

Limelight Lab Grown Diamonds opened a new retail store in Rohini, Delhi, in February 2026, expanding its NCR presence and strengthening distribution in response to growing consumer demand.

Limelight Lab Grown Diamonds launched its first Andhra Pradesh store in Visakhapatnam in February 2026, inaugurated by Union Minister Kinjarapu Rammohan Naidu, expanding retail presence across emerging South Indian markets.

Natural Desert diamonds dominated the BAFTA Awards 2026 red carpet in London on February 23, worn by leading actors, signalling growing cultural and stylistic momentum for warm-toned natural diamonds.

Dhirsons Jewellers, Dhiraj Dhir Group, launched the ‘Heartbeats & Heirlooms’ diamond and gold collection on February 11, 2026 in New Delhi, targeting Valentine’s Day gifting and long-term wear segments.

Akoirah by Augmont introduced the ‘Made of Us’ collection on February 11, 2026, featuring 14K recycled gold and lab-grown diamond designs centred on heart motifs for Valentine’s season retail demand.

ACPL Exports launched TrueSilver on 10 February 2026 in New Delhi, entering India’s domestic D2C silver jewellery market to address growing everyday demand and diversify revenue beyond exports.

Kalyan Jewellers has unveiled a Valentine’s Day jewellery edit featuring heart-inspired pendants, rings and bracelets, positioned as gifting options celebrating love, connection and self-expression across everyday wear categories.

Kushals Fashion Jewellery opened four new stores in Hyderabad on January 28 to expand its Telangana footprint, taking its city total to 17 as part of its retail growth plan.

Angara has enabled silver metal selection across eligible jewellery designs on its India website in January 2026, expanding consumer metal choices as price volatility drives demand for flexible fine jewellery options.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

Limelight Lab Grown Diamonds opened its exclusive store in Coimbatore in January 2026, strengthening its South India network as the brand crossed 50 exclusive stores nationwide to expand lab-grown diamond retail access.

Limelight Lab Grown Diamonds has launched its first exclusive store in Bhopal in January 2026, strengthening its national retail expansion and targeting Central India’s growing lab-grown diamond market.

PP Jewellers by Pawan Gupta has introduced a new lightweight diamond jewellery collection, expanding its contemporary offering with versatile designs across key product categories for everyday and occasion-led retail demand.