In a unique blend of nostalgia, pop culture, and luxury, Ahmedabad’s jewellery market is experiencing a surprising new trend: gold pendants inspired by the globally popular Labubu toy.

With gold prices touching new highs, Surat's jewellery manufacturing industry is seeking formal recognition for a more affordable category: 10 karat gold

In response to record-high gold prices and evolving consumer preferences, PN Gadgil Jewellers has launched a new sub-brand, Litestyle, focused on lightweight and lower-carat jewellery

As Akshaya Tritiya approaches, Pune-based lab-grown diamond jewellery brand Akoirah by Augmont is witnessing a shift in festive buying patterns, especially among younger consumers seeking value-driven and design-focused alternatives to traditional gold

PRET by Couture India 2025 showcased a bold evolution in India's jewellery industry, with vibrant ready-to-wear collections that redefine luxury for every occasion, signalling a powerful shift beyond traditional bridal markets

Destination weddings, with their picturesque settings and multiple functions, demand jewellery that balances elegance, comfort, and practicality. Pret jewellery, known for its lightweight and versatile designs, has emerged as the top choice for NRIs looking to add glamour without the burden of traditional locker jewellery, finds out Priyanka Talreja Garegrat

Sangeeta Boochra, founder and designer of the eponymous jewellery brand, talks about how her brand connects with customers, with strategies ranging from celebrity collaborations to affordable collections that broaden appeal

Demi-fine jewellery, which lies between fine jewellery and fashion jewellery, has grown into a significant market category, gaining traction among millennials and Gen Z, and redefining how jewellery is designed, marketed, and worn

In an age where fast fashion often overshadows craftsmanship, Indian jewellers are championing the revival of artisanal skills. By seamlessly blending traditional techniques with contemporary designs, they are catering to a modern clientele, while preserving the rich cultural heritage of India, finds out Priyanka Talreja Garegrat

Introduced in Westside stores, Pome offers an array of sustainable and ethically crafted lab-grown diamond pieces, aiming to tap into the growing demand for eco-friendly luxury

In a significant policy shift aimed at addressing both consumer demand and safety concerns, the Indian government is set to make hallmarking of 9-karat (KT) gold jewellery mandatory

Pret jewellery has evolved into a coveted choice over the years -- its widespread popularity stems from its seamless fusion of contemporary trends and timeless elegance

As the season of love approaches, Lagu Bandhu, a distinguished name in the realm of exquisite jewellery, is delighted to unveil its latest creation for Valentine's Day - the "Love Forever" collection

Baijnath Jewellers' new 18kt Gold Jewelry line at PPN Market offers affordable options for customers seeking budget-friendly ornaments.