P.C. Chandra Jewellers has launched ‘True To Me’, a five-episode podcast series featuring women’s stories around identity and personal choice, with jewellery integrated into the content.

Actor turns co-creator with Ekatra Jewels for a seven-shape solitaire collection celebrating the many facets of a woman

Sabyasachi Mukherjee has entered a multi-year collaboration with New York’s Metropolitan Museum of Art, beginning with a high jewellery collection inspired by Byzantine art and craftsmanship.

Statement diamonds, sculptural brooches, layered gemstones, and expressive menswear jewellery emerged as the defining visual language of luxury at Met Gala 2026, discovers Khursheed Mistry.

QWEEN marked its first global appearance at the 2026 Met Gala as Diya Mehta wore bespoke natural diamond and emerald jewellery ahead of the brand’s official launch later this month.

De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.

Malabar Gold & Diamonds has introduced its Aanika natural diamond collection, endorsed by Kareena Kapoor Khan, targeting festive demand with heritage-inspired designs and a renewed focus on emotional storytelling and cultural symbolism.

Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

Swarovski launched its second capsule collection with Ariana Grande on March 17, 2026, globally, featuring 29 jewellery pieces co-created with Giovanna Engelbert, inspired by nature and fantasy-led design themes.

Angara has partnered with celebrity stylist Lee Harris to launch a 76-piece colour-driven fine jewellery collection, highlighting rising demand for gemstone-led, stackable designs and accessible luxury across global markets.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Bollywood actors Aamir Khan and Ranbir Kapoor have invested in luxury jewellery brand QWEEN, which is preparing to enter the Indian market with its first experiential stores in early 2026.

GIVA has introduced its Glow in Motion jewellery collection, crafted in sterling silver, and named actor Barkha Singh as the campaign face to support a nationwide marketing and retail rollout.