Palmonas’ New Campaign Shows How Jewellery Marketing Is Shifting--from Faces to Frameworks
Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.
Aamir Khan and Ranbir Kapoor Invest in QWEEN Ahead of India Launch
Bollywood actors Aamir Khan and Ranbir Kapoor have invested in luxury jewellery brand QWEEN, which is preparing to enter the Indian market with its first experiential stores in early 2026.
GIVA launches Glow in Motion collection, appoints Barkha Singh as campaign face
GIVA has introduced its Glow in Motion jewellery collection, crafted in sterling silver, and named actor Barkha Singh as the campaign face to support a nationwide marketing and retail rollout.
Event Plan for JJS held from December 19 to 22 2025
JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.
JJS–IJ Design Awards 2025 Jury Meet: A Pan-India Showcase of Craftsmanship and Innovation
The JJS–IJ Design Awards Jury Meet evaluated 135 finalists from 834 entries across 30 cities, unveiling new categories that reflect India’s evolving design landscape.
Proof of authenticity is crucial for a new brand: Shravan Satyani, Tyaani Jewellery by Karan Johar
In a conversation with Ayesha Vaswani, Shravan Satyani, Co-founder of Tyaani Jewellery by Karan Johar, shares insights into celebrity collaborations, evolving consumer expectations, and why trust and transparency matter more than ever for a new-age fine jewellery brand.
Labubu Pendants Spark Gold Rush in Ahmedabad Ahead of Raksha Bandhan
In a unique blend of nostalgia, pop culture, and luxury, Ahmedabad’s jewellery market is experiencing a surprising new trend: gold pendants inspired by the globally popular Labubu toy.
Tanishq Launches 'Rivaah Bridal Insider' Styling Series Featuring Namrata Soni
Tanishq’s wedding-focused sub-brand Rivaah has rolled out ‘Rivaah Bridal Insider’, a new digital styling series aimed at guiding modern Indian brides through their wedding journeys. The series, hosted exclusively on Tanishq’s social media platforms, features renowned makeup artist and stylist Namrata Soni, and offers practical, expert-led tips across various bridal looks and occasions
Akshaya Tritiya 2025: What’s New This Season?
This Akshaya Tritiya, the festival synonymous with prosperity and new beginnings, leading jewellery brands are launching meaningful collections, including spiritually-inspired creations; besides there are irresistible offers that go beyond just luxury, finds out Priyanka Talreja Garegrat
Gargi Unveils ‘The Ultimate Cheat Code’ Campaign, Turning Everyday Slip-Ups into Sparkling Gestures
Gargi by P. N. Gadgil & Sons is rewriting the apology playbook with its latest campaign, The Ultimate Cheat Code. Targeting those all-too-familiar moments of forgetfulness and faux pas, the brand presents jewellery as the perfect peace offering — equal parts charm, wit, and sentiment
Building Legacy with a Modern Touch: Sangeeta Boochra
Sangeeta Boochra, founder and designer of the eponymous jewellery brand, talks about how her brand connects with customers, with strategies ranging from celebrity collaborations to affordable collections that broaden appeal
Jos Alukkas Opens 60th Grand Jewellery Showroom in Nellore
Jos Alukkas marked a significant milestone by inaugurating its 60th grand jewellery showroom in Nellore
Batukbhai Jewellers Launches Unique Jewellery Line in Partnership with Sussanne Khan
Renowned jewellery brand, Batukbhai Jewellers, has announced the launch of its highly anticipated new collection, created in collaboration with celebrity designer Sussanne Khan
Shaya by CaratLane Brings Genderless Jewellery Options For The Contemporary Man And Woman
These versatile jewellery pieces are sure to stun you as they effortlessly adapt for either genders
ORRA Unveils Aekta Bridal Range, Making a Splash for the Upcoming Wedding Season
As the wedding season approaches, ORRA makes a resounding impact with the unveiling of its Aekta bridal range. This latest collection promises to create a significant splash in the world of bridal jewellery

