QWEEN marked its first global appearance at the 2026 Met Gala as Diya Mehta wore bespoke natural diamond and emerald jewellery ahead of the brand’s official launch later this month.

De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.

Malabar Gold & Diamonds has introduced its Aanika natural diamond collection, endorsed by Kareena Kapoor Khan, targeting festive demand with heritage-inspired designs and a renewed focus on emotional storytelling and cultural symbolism.

Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

Swarovski launched its second capsule collection with Ariana Grande on March 17, 2026, globally, featuring 29 jewellery pieces co-created with Giovanna Engelbert, inspired by nature and fantasy-led design themes.

Angara has partnered with celebrity stylist Lee Harris to launch a 76-piece colour-driven fine jewellery collection, highlighting rising demand for gemstone-led, stackable designs and accessible luxury across global markets.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Bollywood actors Aamir Khan and Ranbir Kapoor have invested in luxury jewellery brand QWEEN, which is preparing to enter the Indian market with its first experiential stores in early 2026.

GIVA has introduced its Glow in Motion jewellery collection, crafted in sterling silver, and named actor Barkha Singh as the campaign face to support a nationwide marketing and retail rollout.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

The JJS–IJ Design Awards Jury Meet evaluated 135 finalists from 834 entries across 30 cities, unveiling new categories that reflect India’s evolving design landscape.

In a conversation with Ayesha Vaswani, Shravan Satyani, Co-founder of Tyaani Jewellery by Karan Johar, shares insights into celebrity collaborations, evolving consumer expectations, and why trust and transparency matter more than ever for a new-age fine jewellery brand.

In a unique blend of nostalgia, pop culture, and luxury, Ahmedabad’s jewellery market is experiencing a surprising new trend: gold pendants inspired by the globally popular Labubu toy.