Swarovski launched its second capsule collection with Ariana Grande on March 17, 2026, globally, featuring 29 jewellery pieces co-created with Giovanna Engelbert, inspired by nature and fantasy-led design themes.

Angara has partnered with celebrity stylist Lee Harris to launch a 76-piece colour-driven fine jewellery collection, highlighting rising demand for gemstone-led, stackable designs and accessible luxury across global markets.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Bollywood actors Aamir Khan and Ranbir Kapoor have invested in luxury jewellery brand QWEEN, which is preparing to enter the Indian market with its first experiential stores in early 2026.

GIVA has introduced its Glow in Motion jewellery collection, crafted in sterling silver, and named actor Barkha Singh as the campaign face to support a nationwide marketing and retail rollout.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

The JJS–IJ Design Awards Jury Meet evaluated 135 finalists from 834 entries across 30 cities, unveiling new categories that reflect India’s evolving design landscape.

In a conversation with Ayesha Vaswani, Shravan Satyani, Co-founder of Tyaani Jewellery by Karan Johar, shares insights into celebrity collaborations, evolving consumer expectations, and why trust and transparency matter more than ever for a new-age fine jewellery brand.

In a unique blend of nostalgia, pop culture, and luxury, Ahmedabad’s jewellery market is experiencing a surprising new trend: gold pendants inspired by the globally popular Labubu toy.

Tanishq’s wedding-focused sub-brand Rivaah has rolled out ‘Rivaah Bridal Insider’, a new digital styling series aimed at guiding modern Indian brides through their wedding journeys. The series, hosted exclusively on Tanishq’s social media platforms, features renowned makeup artist and stylist Namrata Soni, and offers practical, expert-led tips across various bridal looks and occasions

This Akshaya Tritiya, the festival synonymous with prosperity and new beginnings, leading jewellery brands are launching meaningful collections, including spiritually-inspired creations; besides there are irresistible offers that go beyond just luxury, finds out Priyanka Talreja Garegrat

Gargi by P. N. Gadgil & Sons is rewriting the apology playbook with its latest campaign, The Ultimate Cheat Code. Targeting those all-too-familiar moments of forgetfulness and faux pas, the brand presents jewellery as the perfect peace offering — equal parts charm, wit, and sentiment

Sangeeta Boochra, founder and designer of the eponymous jewellery brand, talks about how her brand connects with customers, with strategies ranging from celebrity collaborations to affordable collections that broaden appeal

Jos Alukkas marked a significant milestone by inaugurating its 60th grand jewellery showroom in Nellore