In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.

The India-UK CETA is going to boost exports, create new jobs in the jewellery sector, and reinforce India’s position as a global leader in jewellery craftsmanship and trade, says Kirit Bhansali, Chairman, GJEPC, in a conversation with Suneeta Kaul.

In a move aimed at strengthening education and transparency within the evolving diamond industry, the Lab-Grown Diamond & Jewellery Promotion Council (LGDJPC) has appointed Rahul Desai, Managing Director and CEO of the International Institute of Gemology (IIG), as its Honorary Education Director.

Kicks off festive season momentum with strong retailer response, strategic innovations, and renewed market confidence

Aditya Birla Group’s jewellery brand Indriya is rapidly expanding its footprint in India’s Rs 7-lakh-crore jewellery market. Since its launch in July 2024, the brand has opened 22 stores across 11 cities and aims to scale up to 100 outlets by the end of FY26

Raniwala 1881, the iconic Jaipur-based luxury jewellery house with roots dating back to the 19th century, has announced a strategic partnership with Francorp, the franchising consultancy arm of Franchise India Group, to expand its retail footprint through a franchise-led model

Signs MOU to elevate Next-Gen Jewellery Designers through IIG Designer of the Month Competition

The soft launch of the facility took place at JIO World Convention Centre (JWCC) - Level 3 Pavilion - Launch Pad on the 4th of January, 2025

IIJS Signature 2025, hosted by GJEPC in Mumbai, has emerged as a landmark event in the jewellery industry, drawing over 25,000 trade visitors from 800+ Indian cities and 60 countries, with more than 1,500 exhibitors and 3,000 stalls. The event, which opened its doors in Mumbai today, underscores India's rising prominence in the global jewellery market, blending craftsmanship with cutting-edge technology and international collaborations

Indya, a leading women's ethnic wear brand, has collaborated with renowned jewellery retailer Senco Gold & Diamonds to launch an exclusive winter festive jewellery collection

In an age where fast fashion often overshadows craftsmanship, Indian jewellers are championing the revival of artisanal skills. By seamlessly blending traditional techniques with contemporary designs, they are catering to a modern clientele, while preserving the rich cultural heritage of India, finds out Priyanka Talreja Garegrat

The Kashmir Chamber of Commerce & Industry (KCCI) has taken a significant step toward boosting the Valley's gem and jewellery exports. In collaboration with industry bodies, KCCI organized an outreach program in Srinagar to educate local merchants on entering the global market, marking a pivotal moment for the region's jewellery sector

On August 1st, in Mumbai, De Beers and the Gem & Jewellery Export Promotion Council (GJEPC) convened to strategize on enhancing the natural diamond market in India