Heer by GIVA Launches Women’s Day Campaign ‘She Is Not a Campaign’
GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.
GSI, Bharat Ratnam Mega CFC Launch Gem Identification Masterclass
Gemological Science International and Bharat Ratnam Mega CFC launched a Gem Identification Masterclass in India to address rising coloured gemstone demand and strengthen technical expertise among jewellery professionals through structured training.
IGI Partners Gujarat Titans as Certification Partner for Indian T20 League
International Gemological Institute partners with Gujarat Titans for the 2026 Indian T20 League season, aiming to expand consumer awareness on diamond certification through sports visibility and broader audience engagement.
Sussanne Khan joins Ekatra Retail Ventures as Design Director; unveils Shristi Ratna lab-grown diamond collection
On Gudi Padwa 2026, Ekatra Retail Ventures appointed Sussanne Khan as Design Director and launched Shristi Ratna, a proprietary 108-facet lab-grown diamond collection, alongside its website debut on March 8.
Jos Alukkas Launches AR-Based Virtual Try-On Feature on Online Store
Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.
Angara Collaborates with Lee Harris on Colour-Led Fine Jewellery Collection
Angara has partnered with celebrity stylist Lee Harris to launch a 76-piece colour-driven fine jewellery collection, highlighting rising demand for gemstone-led, stackable designs and accessible luxury across global markets.
De Beers Debuts at India Art Fair 2026 with Diamond Exhibition
De Beers will present Voyage Through the Diamond Realm at India Art Fair 2026 in New Delhi from February 5–8, marking its India debut to position natural diamonds within art and culture.
De Beers is investing more in natural diamond marketing than it has in over a decade: David Johnson, De Beers Group
In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.
Edstead Releases Docu-Series on Four Indian Jewellery Heritage Houses
Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.
FTA with UK to add momentum to value-added jewellery exports: Kirit Bhansali, GJEPC Chairman
The India-UK CETA is going to boost exports, create new jobs in the jewellery sector, and reinforce India’s position as a global leader in jewellery craftsmanship and trade, says Kirit Bhansali, Chairman, GJEPC, in a conversation with Suneeta Kaul.
Rahul Desai Appointed Honorary Education Director of the Lab-Grown Diamond & Jewellery Promotion Council (LGDJPC)
In a move aimed at strengthening education and transparency within the evolving diamond industry, the Lab-Grown Diamond & Jewellery Promotion Council (LGDJPC) has appointed Rahul Desai, Managing Director and CEO of the International Institute of Gemology (IIG), as its Honorary Education Director.
PGI India’s 2025 Buyer-Seller Meet in Kochi Fuels New Growth for Platinum Jewellery
Kicks off festive season momentum with strong retailer response, strategic innovations, and renewed market confidence
Aditya Birla’s Indriya Sets Ambitious Expansion Target in Jewellery Retail
Aditya Birla Group’s jewellery brand Indriya is rapidly expanding its footprint in India’s Rs 7-lakh-crore jewellery market. Since its launch in July 2024, the brand has opened 22 stores across 11 cities and aims to scale up to 100 outlets by the end of FY26
Heritage Meets Modern Retail: Raniwala 1881 Teams Up with Francorp to Launch Franchise Expansion
Raniwala 1881, the iconic Jaipur-based luxury jewellery house with roots dating back to the 19th century, has announced a strategic partnership with Francorp, the franchising consultancy arm of Franchise India Group, to expand its retail footprint through a franchise-led model
IIG collaborates with Shringar House of Mangalsutra Ltd
Signs MOU to elevate Next-Gen Jewellery Designers through IIG Designer of the Month Competition
