SICIS Jewels collaborated with Vaishali S as the official jewellery partner for the Swayam collection, presented on July 8, 2026 at the Residence of the Ambassador of India in Paris.

ISGJ Jewellery College and Lexus SoftMac have jointly developed a 10.07-carat brown diamond sculpture of Gujarat Deputy Chief Minister Harsh Sanghavi, showcasing advanced design, modelling and precision manufacturing capabilities.

GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.

Gemological Science International and Bharat Ratnam Mega CFC launched a Gem Identification Masterclass in India to address rising coloured gemstone demand and strengthen technical expertise among jewellery professionals through structured training.

International Gemological Institute partners with Gujarat Titans for the 2026 Indian T20 League season, aiming to expand consumer awareness on diamond certification through sports visibility and broader audience engagement.

On Gudi Padwa 2026, Ekatra Retail Ventures appointed Sussanne Khan as Design Director and launched Shristi Ratna, a proprietary 108-facet lab-grown diamond collection, alongside its website debut on March 8.

Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.

Angara has partnered with celebrity stylist Lee Harris to launch a 76-piece colour-driven fine jewellery collection, highlighting rising demand for gemstone-led, stackable designs and accessible luxury across global markets.

De Beers will present Voyage Through the Diamond Realm at India Art Fair 2026 in New Delhi from February 5–8, marking its India debut to position natural diamonds within art and culture.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.

The India-UK CETA is going to boost exports, create new jobs in the jewellery sector, and reinforce India’s position as a global leader in jewellery craftsmanship and trade, says Kirit Bhansali, Chairman, GJEPC, in a conversation with Suneeta Kaul.

In a move aimed at strengthening education and transparency within the evolving diamond industry, the Lab-Grown Diamond & Jewellery Promotion Council (LGDJPC) has appointed Rahul Desai, Managing Director and CEO of the International Institute of Gemology (IIG), as its Honorary Education Director.

Kicks off festive season momentum with strong retailer response, strategic innovations, and renewed market confidence