PNG Jewellers has rebranded its lightweight diamond jewellery brand LiteStyle as Yoou, with the business planning to expand its presence from 13 outlets to 100 stores by 2030.

IIJS Bharat Premiere 2026 brought India’s jewellery trade together in Mumbai from August 5 to 10, with sourcing, exports, technology and changing consumer demand shaping business discussions.

QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

Laboratory-grown jewellery brand Inarra Atelier has opened its first flagship store in Salt Lake, Kolkata, marking its offline retail debut as it expands beyond its digital-first business model.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

The Jaipur Jewellery Show Organizing Committee has unanimously elected Rajiv Jain as Chairman on July 20 in Jaipur, while naming Vimal Chand Surana Patron after his 19-year tenure.

Saggar Mehra Couture has partnered with jewellery designer Nipun Khanna to launch Vanraaj, a menswear and fine jewellery collection inspired by modern royalty, combining couture craftsmanship with jewellery design.

Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.

IAGES said its Accredited Partner Directory, launched in November 2025, now lists over 700 verified gold businesses across 200 cities, supporting consumer verification and promoting compliance across India's gold industry.

JAS 2026 opened on July 3 at JECC, Jaipur, where the Jewellers Association Jaipur signed an MoU with Dubai Jewellery Group to strengthen bilateral jewellery trade and industry collaboration.

World Gold Council's Mid-Year Outlook 2026 says gold is likely to trade within a 5% range in H2, with geopolitical risks, central bank demand and India remaining key market drivers.

Candere, the jewellery brand from Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its brand ambassador, joining Shah Rukh Khan to strengthen its outreach to younger consumers across India.

GIA President and CEO Pritesh Patel will participate in a fireside chat at the 41st World Diamond Congress in Singapore on July 14, discussing strategy, research, education and provenance initiatives.

De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.