Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

At the WFDB International Summit in Gaborone, Botswana and Angola joined as Nation Affiliate Members, strengthening engagement between producing nations, trading centres and the global natural diamond manufacturing industry.

Jos Alukkas launched a platinum jewellery campaign featuring Dulquer Salmaan on May 15, promoting men’s and contemporary platinum jewellery collections across India and international markets through digital, print and in-store activations.

As India raises gold import duty from 6% to 15% amid economic pressure and a weakening rupee, the jewellery industry is preparing for higher prices, evolving demand, and possible market disruption, discovers Khursheed Mistry.

India concluded the Kimberley Process Intersessional 2026 in Mumbai after four days of discussions on compliance, transparency and governance reforms aimed at strengthening confidence in the natural diamond trade.

India commenced the Kimberley Process Intersessional Meeting 2026 in Mumbai on May 11, bringing global participants together to discuss compliance, monitoring and consumer confidence in responsibly sourced natural diamonds.

The Forum on KP Dialogue 2026, held at the Jio World Convention Centre, Mumbai, under India’s Kimberley Process Chairmanship 2026, discussed issues such as credibility, consumer confidence, compliance, and the evolving future of responsible natural diamonds, reports Khursheed Mistry.

Statement diamonds, sculptural brooches, layered gemstones, and expressive menswear jewellery emerged as the defining visual language of luxury at Met Gala 2026, discovers Khursheed Mistry.

The KP Dialogue Forum will be held in Mumbai on May 10, 2026, bringing together global diamond industry stakeholders to discuss credibility, consumer confidence and compliance across the supply chain.

Indian Institute of Gems & Jewellery Lab has introduced origin determination reports for Paraiba tourmalines, expanding its coloured gemstone certification services amid growing demand for provenance verification and standardized gemstone nomenclature.

De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.

Dholakia Lab Grown Diamond has secured over Rs 800 crore to expand retail operations, increase manufacturing capacity and scale deep-tech diamond applications across jewellery, semiconductor and industrial sectors globally.

IAGES expanded its #PehlaCheckIAGES campaign across India during Akshaya Tritiya 2026, encouraging consumers to verify jewellers before purchase while positioning accreditation and transparency as differentiators for jewellery businesses.