World Gold Council's Mid-Year Outlook 2026 says gold is likely to trade within a 5% range in H2, with geopolitical risks, central bank demand and India remaining key market drivers.

Candere, the jewellery brand from Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its brand ambassador, joining Shah Rukh Khan to strengthen its outreach to younger consumers across India.

GIA President and CEO Pritesh Patel will participate in a fireside chat at the 41st World Diamond Congress in Singapore on July 14, discussing strategy, research, education and provenance initiatives.

De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.

Jos Alukkas has introduced the Ballé Collection and a campaign film featuring actress Samyuktha on June 16 in Chennai, presenting a new jewellery range inspired by ballet and available across its retail network.

Akoirah by Augmont has launched its Bling Bang Sale from June 15 to July 19 2026, offering up to 40% off on laboratory-grown diamond jewellery across its retail stores.

Augmont has launched the next phase of its ‘Recycle with Resilience’ campaign from Mumbai, introducing AI-powered purity evaluation in Chennai to promote transparent, organized gold recycling across India.

Bureau of Indian Standards is strengthening infrastructure, stakeholder outreach and compliance mechanisms as it evaluates the rollout of mandatory silver hallmarking across India’s jewellery and silverware sectors.

Augmont has introduced an AI-powered gold purity evaluation machine at its Poonamallee branch in Chennai, enabling instant gold assessment and integration with gold loan processing and recycling decisions.

The Gem & Jewellery Export Promotion Council has joined the Natural Diamond Council as a member, becoming the first industry body under the Luanda Accord framework to formalize participation.

Lukson has launched a fashion-inspired laboratory-grown diamond jewellery collection in India featuring IGI-certified designs across gold categories, targeting consumers seeking contemporary styling, transparent pricing, and accessible fine jewellery options.

Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

At the WFDB International Summit in Gaborone, Botswana and Angola joined as Nation Affiliate Members, strengthening engagement between producing nations, trading centres and the global natural diamond manufacturing industry.