World Gold Council taps into first Diwali celebrations to position gold as a symbol of belonging, self-expression and new beginnings

Rokde Jewellers has introduced a new brand identity through a campaign featuring Riteish and Genelia Deshmukh, as the Nagpur-based retailer prepares to expand beyond Vidarbha.

World Gold Council launched the second phase of its ‘The Moment is Gold’ campaign on 4 March 2026 in Mumbai, positioning gold as an everyday purchase linked to personal milestones and achievements.

New initiative targets Gen Z and Millennials, redefining gold as a symbol of modern self-expression.

Indriya, the jewellery brand from Aditya Birla Group, has unveiled its latest diamond collection, Aasmaniyat, inspired by the vast beauty and mystique of the cosmos. The collection transforms celestial elements into contemporary diamond and gemstone-studded creations designed for modern women and bridal trousseaus

Indriya, the jewellery brand from Aditya Birla Group, has launched a captivating new campaign for its Indriya Diamond Collection, crafted by Ogilvy India. The campaign celebrates the timeless allure of diamonds and the deep connection they evoke in a woman’s heart