As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.

Dhirsons Jewellers has introduced its Mother’s Day campaign, ‘First Love. First Gold.’, featuring gold and diamond jewellery collections across stores and online to mark the occasion through themed retail storytelling.

World Diamond Heritage Board appoints Suresh Hathiramani and Alex Popov to lead WDHL Selection Committee, advancing an industry-wide initiative to document historically significant diamonds and strengthen natural diamond narrative.

Beau: Jewels marked World Diamond Day on April 8, 2026, in Mumbai with an immersive event featuring diamond education, styling sessions and interactive activities to promote transparency and informed purchasing.

With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

GemGenève will present eight emerging designers at its 10th edition from May 7–10, 2026 in Geneva, highlighting new talent through the Designers’ Village alongside global industry participation.

FURA Gems has obtained Responsible Jewellery Council certification following an independent audit, aligning its ruby and sapphire operations with global sourcing standards amid rising demand for traceable coloured gemstones.

Sagaramal Jewellers has inaugurated a new showroom at Jagdeo Path, Patna, on March 15, expanding its retail footprint in Bihar with a larger format store offering gold, diamond, and bridal jewellery collections.

Hazoorilal Legacy introduces The Spring Edit 2026 in New Delhi, featuring natural diamonds and coloured gemstones, expanding its seasonal offering with designs targeting collectors and high-value jewellery buyers.

The 98th Academy Awards saw platinum dominate red carpet jewellery, with global brands showcasing diamond-intensive designs, including statement necklaces and men’s brooches, signalling continued relevance of platinum in high jewellery.

Actor Shilpa Shetty Kundra wore an emerald and diamond necklace with matching bangle by Jaipur-based jeweller PC Totuka & Sons during a high-profile event in Jaipur, highlighting handcrafted gemstone jewellery.

Senco Gold & Diamonds launched the ‘Shape of You’ AI application on March 5, 2026, introducing a face-shape based jewellery styling tool across select showrooms and the Senco app ahead of Women’s Day.

Kumari Fine Jewellery is hosting a Women’s Day showcase on 5–6 March 2026 at Parinee Crescenzo, BKC, Mumbai, presenting lightweight gold jewellery centred on self-purchased milestones and financial independence.