Self-Purchase and Digital Discovery Expand Jewellery Demand Beyond Metros
Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.
Forevermark Bets on New Markets and Younger Buyers to Drive Growth
As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.
Heer by GIVA Launches Diwali Campaign Focused on Self-Gifting
Heer by GIVA’s ‘Heer Se Shuru Diwali’ campaign promotes self-gifting, alongside new Timeless Polki and Vivid Gemstone collections in 14KT and 9KT gold.
Raniwala 1881 Unveils The Jaipur Edit Jewellery Collection
Jaipur-based Raniwala 1881 launches The Jaipur Edit, a fine jewellery collection inspired by the city’s architecture, royal traditions and polo culture as Jaipur approaches its 300th anniversary.
Kalyan Jewellers Hosts Annual Navaratri Celebration in Thrissur
Kalyan Jewellers’ annual Navaratri celebration at the Kalyanaraman residence in Thrissur brought together film personalities from Bollywood and South Indian cinema for an evening centred on tradition and mythology.
KISNA Opens Largest Showroom in Bhubaneswar, Targets 200 Stores by 2026
KISNA Diamond & Gold Jewellery has opened a 4,056 sq. ft. showroom in Bhubaneswar with an investment of approximately Rs 24 crore, taking its India network to 171 outlets.
Malabar Gold & Diamonds Opens Third Ahmedabad Showroom in Maninagar
Malabar Gold & Diamonds has expanded its retail presence in Ahmedabad with a 5,500 sq. ft. showroom in Maninagar, offering bridal, gold, diamond and silver jewellery.
Reva Names Sharvari Wagh as First Brand Ambassador
PNGS Reva Diamond Jewellery has appointed actor Sharvari Wagh as its first brand ambassador as the natural diamond jewellery brand expands its retail network and digital presence across India.
9K Gold Jewellery: Balancing Manufacturing Costs and Market Potential
Rising gold prices are bringing 9K gold jewellery into focus, as manufacturers weigh production costs and retailers assess consumer acceptance, pricing challenges, and its potential to attract new buyers, finds out Preeti Kulkarni.
Heer by GIVA Names Anushka Sharma Face of Gold and Lab-Grown Diamond Brand
GIVA has appointed actor Anushka Sharma as the face of Heer by GIVA, its premium jewellery brand featuring gold and lab-grown diamonds, and launched the ‘For You, Forever’ campaign.
Zinara Raises Rs 3.61 Crore in Pre-Seed Round Led by Nine Jewellery and IPV
The lab-grown diamond jewellery startup will use the funds to strengthen its team, marketing and supply chain as it expands its business.
Tribe Amrapali Opens Fourth Chennai Store, Expands India Network to 44
The new Terminal 2 outlet at Chennai International Airport follows the brand’s Terminal 4 opening and expands its presence across key travel destinations.
Anera Silver Opens First Bengaluru Store, Plans Six Outlets
Anera Silver by Kushals has opened its first Bengaluru store in HSR Layout and plans six outlets within eight weeks as it targets 100–150 stores across India.
Harit Zaveri Jewellers Opens 10,000 Sq Ft Flagship in Surat
Ahmedabad-based Harit Zaveri Jewellers has expanded into Surat with a 10,000 sq ft flagship at Parle Point, extending its retail presence across Gujarat.
Tribe Amrapali Opens Third Chennai Store at Domestic Airport
Tribe Amrapali has opened its third Chennai store at Terminal 4 of Chennai Domestic Airport, taking its India store count to 43 as it expands across retail and travel destinations.
