World Gold Council taps into first Diwali celebrations to position gold as a symbol of belonging, self-expression and new beginnings

CaratLane has launched its latest festive campaign around the Chandrakor motif, drawing on Maharashtra’s cultural heritage to present the traditional crescent moon symbol through contemporary jewellery.

The new demi-fine jewellery edit explores the symbolism of blue through contemporary designs inspired by protection, intuition and the mystique of the evil eye.

Dassani Brothers’ new Polki capsule blends traditional elephant symbolism with uncut diamonds, emeralds, pearls and vibrant colourstones.

Titan-owned jewellery brand plans to expand beyond its traditional sub-?50,000 positioning, targeting higher-ticket diamond and gemstone purchases as it charts its next phase of growth.

The Zoori Mangalsutra combines traditional black beads and diamond detailing with a modular design that allows it to be worn in three ways.

The campaign positions 925 sterling silver as a versatile choice for festive dressing, everyday style and meaningful gifting.

The 10-episode Instagram-first microdrama series uses stories of friendship, ambition, relationships and social expectations to build a new narrative around jewellery and self-expression.

The new design house is entering the category with 925 sterling silver and a design-led proposition aimed at making premium jewellery part of everyday dressing.

Vummidi Bangaru Jewellers’ month-long bangle festival brings together gold, silver, diamond and platinum designs, with customisation and occasion-led collections.

Manish Malhotra Fine Jewellery has launched The M Collection exclusively on Tata CLiQ Luxury, expanding its online fine jewellery presence with 18-karat gold and natural diamonds for everyday wear nationwide.

Patna-based Shree Hari Jewellers has appointed actor Neil Nitin Mukesh as its brand ambassador, with a men's jewellery collection and an integrated ad campaign planned ahead of Diwali under the tie-up.

Kalamandir Jewellers has opened a 1,000 sq ft Platinum Experience Zone at its new flagship store in Vadodara, expanding its dedicated platinum retail presence in Gujarat.

Jewellery demand in Ahmedabad has picked up ahead of Rakshabandhan, with consumers opting for silver rakhis, coins, lightweight gold jewellery and lower-carat products despite high prices.