Kalyan Jewellers launched the Gold4India Initiative on May 12 to promote gold recirculation, reduce import dependence by five tonnes, formalise monetization channels, and encourage responsible jewellery consumption in India.

As India raises gold import duty from 6% to 15% amid economic pressure and a weakening rupee, the jewellery industry is preparing for higher prices, evolving demand, and possible market disruption, discovers Khursheed Mistry.

The All India Gem & Jewellery Domestic Council inaugurated its Mumbai office on May 14 while urging industry support for revised gold duty measures and proposing a structured Gold Monetization Scheme roadmap.

As India raises gold import duty to 15%, leading jewellery players and trade bodies support gold conservation measures while warning of liquidity pressure, export challenges and rising risks to MSMEs.

Senco Gold & Diamonds introduces Bangle Utsav 2026 across India ahead of Akshaya Tritiya, presenting over 500 designs and promotional offers to drive seasonal jewellery demand and consumer engagement nationwide.

Litestyle by PNG launched three new stores in March 2026 across Nashik, Ghatkopar and Mulund, expanding its retail presence to target young, working consumers with lightweight gold and diamond jewellery offerings.

Ahead of the Union Budget 2026–27, leading jewellery retailers, manufacturers and industry bodies outline expectations on GST, import duties, exports, digital gold regulation, working capital, and policy reforms to strengthen growth.

PNG Jewellers opened its first Bihar showroom in Patna on December 7 2025, marking eastward expansion, serving existing regional customers, and increasing its national retail footprint to 65 stores nationwide.

Tanishq commemorated India’s ICC Women’s Cricket World Cup victory by gifting gold rings to players, crafted from gold exchanged by households nationwide under its Gold Exchange programme.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

With over 1,000 global leaders in attendance, DMCC launches FinX — an integrated ecosystem connecting commodities, capital markets and fintech — reinforcing Dubai’s growing influence in physical and digital precious metals trade.

World Gold Council launches its first India-focused Gold ETF awareness campaign, positioning gold as a modern, digitally accessible investment for young investors, emphasizing affordability, transparency, liquidity and physical backing.

As gold prices soar to historic highs this festive season, Indian consumers are redefining the way they buy jewellery — opting to exchange and recycle old gold instead of making fresh purchases. The surge in exchange-driven sales has set new records across leading jewellery brands, signalling a major shift in festive buying behaviour amid skyrocketing prices.

Consumers opt for budget-friendly karatage, digital payments, and meaningful purchases over quantity