Senco Gold & Diamonds has introduced its ‘Drops of Joy’ campaign across India from July 3, 2026, offering discounts on gold and diamond jewellery to support seasonal consumer purchases.

GIVA has launched its “Artificial Do. Silver Lo” Exchange Fest, allowing customers across India to exchange old or imitation jewellery for vouchers redeemable on silver and gold purchases until July 12.

Chandukaka Saraf Jewels has introduced its RITI 2.0 lightweight gold necklace collection ahead of the Vat Purnima and Guru Pushyamrut buying season, alongside festive offers across Maharashtra showrooms.

Platinum Guild International’s 2025 Business Review says platinum jewellery demand rose across major markets despite high gold prices, tariffs and manufacturing pressures, with resilience expected to continue into 2026.

India’s gem and jewellery exports totalled $4.27 billion in April-May 2026, while GJEPC urged the government to address gold supply constraints and regulatory issues affecting export manufacturing.

De Beers Group’s latest US consumer study finds Gen Z driving natural diamond demand, average purchase values rising, and non-bridal occasions accounting for most acquisitions, offering key retail insights.

Bureau of Indian Standards is strengthening infrastructure, stakeholder outreach and compliance mechanisms as it evaluates the rollout of mandatory silver hallmarking across India’s jewellery and silverware sectors.

India’s platinum jewellery demand increased 4% in 2025 despite economic headwinds and elevated gold prices, driven by wedding jewellery, men’s jewellery and retailer expansion, according to Platinum Guild International.

Challani Jewellery Mart inaugurated its new flagship showroom in Puducherry on May 29, 2026, expanding its retail presence with a three-floor jewellery destination and announcing Raashi Khanna as brand ambassador.

GJEPC inaugurated the India Pavilion and India Design Gallery at JCK Las Vegas 2026, showcasing 33 exporters and award-winning jewellery designs to strengthen India's global market presence.

Solai, founded by Nishka Ranka and backed by the 147-year Ranka jewellery legacy, introduces lower-gram-weight gold jewellery targeting growing demand for everyday fine jewellery across multiple consumer segments.

Jos Alukkas launched the #ExchangeForTheNation campaign across India on May 27, 2026, promoting gold recycling and exchange amid calls to reduce dependence on imported gold and conserve foreign exchange reserves.

Securities and Exchange Board of India has approved Hyderabad-based Deepa Jewellers’ IPO comprising a Rs 250 crore fresh issue and promoter OFS, supporting the company’s expansion in organized B2B gold jewellery processing and supply.

Ahmedabad-based SMR Jewels Limited will launch its SME IPO on May 26, 2026, with a price band of Rs 128–135 per share to support business and corporate funding requirements.