Today’s bride is rewriting the rules of bridal jewellery. She values individuality over tradition, versatility over volume, and emotional meaning over excess — creating a major shift in how retailers and manufacturers design, curate, and sell.

A vibrant new edit of ruby, emerald and sapphire jewellery, PP Jewellers by Pawan Gupta’s latest collection blends heritage craftsmanship with modern luxury, crafted for every celebration of the wedding season.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

Golubhai Badalia Diamonds , Kolkata, operates on both sides of the trade — as a manufacturer and as a retailer. The company offers valuable insights into how India’s festive season shapes the future of design, production, and consumer trust.

This wedding season, Irasva introduces Rüh, its newest bridal collection that bridges art and emotion through exquisite hand-painted jewellery inspired by the sacred beauty of Pichwai and the symbolism of lotus blooms. Designed for the modern bride and her closest circle, Rüh celebrates individuality, craftsmanship, and the soulful essence of Indian heritage — redefining fine jewellery as wearable art.

The new bridal collection celebrates individuality, legacy, and transformation through heritage-inspired design

This festive season, Reliance Jewels is ringing in Diwali with a dazzling new collection, marking a first-of-its-kind collaboration with Bollywood icon Raveena Tandon and her daughter, Rasha Thadani, as the brand’s inaugural ambassadors.

Launch marks a redefinition of heritage, legacy, and contemporary design in fine jewellery

Dassani Brothers has launched a new festive jewellery line, ‘Sumukha’, to mark the onset of Ganesh Chaturthi. The collection draws inspiration from one of Lord Ganesha’s epithets, meaning “the one with a beautiful face,” and celebrates devotion through timeless Polki and Jadau artistry.

This festive season, Frédérique Constant invites you to honour cherished bonds with gifts that transcend time. In celebration of Raksha Bandhan and Friendship Day, the Swiss luxury watchmaker presents its elegant Classics Collection as a meaningful gesture for siblings and close friends alike.

Mumbai-based jewellery label Oropel has unveiled Sajra, a contemporary collection that reinterprets timeless diamond jewellery through the lens of colour, faith and individuality

Mumbai-based luxury label RASA Jewels is rewriting the rules of heirloom jewellery with its Spring/Summer 2025 collection, which reimagines age-old Indian techniques—such as Polki, Navratan, Meenakari, Panchchikan, and Temple jewellery—through the elegant medium of silver

A subtle yet striking shift is unfolding in men’s fashion, as jewellery moves from the periphery to the forefront of style. Among the accessories leading this transformation is the brooch—once seen as merely decorative, now reimagined as a bold expression of identity, heritage, and sartorial flair

Leading omnichannel jewellery brand CaratLane has unveiled its latest Mother’s Day campaign, Born of Her, introducing a heartfelt collection of diamond and gold pendants that celebrate the quiet strength, love, and heroism of mothers