Jewellery demand in Ahmedabad has picked up ahead of Rakshabandhan, with consumers opting for silver rakhis, coins, lightweight gold jewellery and lower-carat products despite high prices.

Rising gold prices are prompting Indian consumers to sell old jewellery for cash, while organised jewellers expand cash-for-gold programmes to increase recycled gold supply.

Rising gold prices are pushing Indian jewellers towards lower-purity jewellery, with 9-carat offerings gaining traction as retailers seek more accessible price points for consumers.

Aditya Birla Capital will enter India’s gold loan market, targeting 1,000 dedicated branches over three years as rising gold values support secured lending demand.

The government is considering changes to its gold deposit framework, including a role for jewellers, to bring more privately held gold into the financial system and reduce import dependence.

India’s gold market is showing signs of recovery in August as prices rebound, jewellery demand improves and retailers rebuild inventories ahead of the festive season, World Gold Council says

India’s gem and jewellery exports rose 2.44% to $9.17 billion during April-July 2026, supported by studded gold, silver and platinum jewellery despite weaker diamond shipments.

India’s jewellery exports increased 2.44% despite a decline in diamond shipments, reflecting differing trends across jewellery categories and continued pressure on the country’s diamond trade.

IIJS 2026 ended with healthy buyer attendance and active enquiries, while retailers remained selective on quantities, focusing on immediate demand, inventory rotation and festive requirements.

Senco Gold reported 67% year-on-year revenue growth in Q1 FY27, with retail sales rising 50% and the showroom network expanding to 209 stores by June 2026.

Rokde Jewellers has introduced a new brand identity through a campaign featuring Riteish and Genelia Deshmukh, as the Nagpur-based retailer prepares to expand beyond Vidarbha.

Lalithaa Jewellery Mart will open its IPO on August 17, 2026, with a Rs 190–201 price band, seeking up to Rs 1,700 crore through a fresh issue and a promoter offer-for-sale.

PNG Jewellers has rebranded its lightweight diamond jewellery brand LiteStyle as Yoou, with the business planning to expand its presence from 13 outlets to 100 stores by 2030.

Titan’s jewellery business grew 39% in Q1FY27, while buyer growth, premium products and store expansion supported the earnings outlook despite elevated gold prices and margin pressures.