This year at Cannes, Indian celebrities did more than just serve fashion — they spotlighted the evolving language of jewellery on a global stage. From layered heritage pieces to bold brooches and backchains, here's a deep dive into their dazzling looks and the business takeaways for jewellers and retailers

As the brand ambassador of Malabar Gold & Diamonds, Alia Bhatt wore a diamond ring handcrafted around a 2.21-carat rose-cut solitaire, surrounded by tapered, baguette, and round diamonds, with a tassel of pearls. The jewellery perfectly complemented her Met Gala gown, which had a long train and every inch of its bodice drenched in pearls.

Kishandas & Co took the arduous task of designing over 400 pieces for this historic film that is set within the milieu of Chola Dynasty. It took an army of 100 artisans who worked round the clock for roughly three years to craft these pieces. When it comes to jewellery, the words vintage and antique already hold a special place in the minds of consumers, and this period film is bound to amplify the adulation people, especially brides have for jewellery steeped in history, observes Vijetha Rangabashyam

The happy couple shared pictures on social media, and Katrina’s jewellery caught everyone’s attention

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Being ethically conscious and socially responsible are being increasingly talked about as a means to enhancing your brand equity and profits. There are companies that have hit the billion-dollar mark with sustainability as their core agenda. By incorporating social responsibility and sustainability as part of one’s marketing strategy, jewellery brands too can reap benefits while doing whatever little they can in making the world a better place to live in says Vijetha Rangabashyam

Uttar Pradesh

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New collection 'Devna' features beautifully handcrafted pieces, which mirror key elements of Indian heritage and devotion.

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The collection boasts of both modern and traditional styling. Adorning the eternal magnificence of the Indian woman, the dazzling pearl jewellery by Sunar Jewels is truly a priceless possession.

Available across leading platinum retailer's Joyalukkas, Malabar Gold & Diamonds, TBZ – The Original amongst others.