BVC has introduced a prepaid wallet within its Universe app, offering cashback on wallet recharges for jewellery shipments, enabling trade customers to manage logistics payments with flexible account balances.

VBJ partnered with IGNITION 2026 at ITC Grand Chola, Chennai, on July 3, showcasing its PARRO collection while supporting discussions on geopolitics, culture, cinema and global affairs.

Senco Gold Limited has opened its third Siliguri store at City Centre, Matigara, introducing the House of Senco multi-brand retail format to expand its presence across North Bengal.

VBJ, Vummidi Bangaru Jewellers has introduced the Parro jewellery collection in Chennai on June 22, drawing inspiration from the parrot motif and combining gold, diamonds, gemstones and enamel with heritage craftsmanship.

Platinum Guild International’s 2025 Business Review says platinum jewellery demand rose across major markets despite high gold prices, tariffs and manufacturing pressures, with resilience expected to continue into 2026.

VBJ will host a jewellery exhibition in Karur on June 5–6, 2026, showcasing gold, diamond and solitaire collections, aiming to strengthen customer engagement and present curated designs locally.

Ahmedabad-based SMR Jewels launched its SME IPO on May 26 with a Rs 128–135 price band, aiming to raise Rs 67.23 crore for expansion, working capital and debt repayment initiatives.

Vummidi Bangaru Jewellers has opened a 14,000 sq. ft. flagship showroom in Chennai’s Anna Salai, introducing a multi-format retail concept while outlining expansion plans across India and the United States.

IAGES expanded its #PehlaCheckIAGES campaign across India during Akshaya Tritiya 2026, encouraging consumers to verify jewellers before purchase while positioning accreditation and transparency as differentiators for jewellery businesses.

International Institute of Gemology facilitated a student visit to Bharat Diamond Bourse, Mumbai, engaging with diamond companies to provide real-world exposure, industry insights, and practical understanding of trade operations.

Platinum Guild International’s Q4 2025 review highlights regional market shifts, with platinum gaining share across China, India, Japan, and the US as record gold prices influence consumer demand patterns.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

All India Gem and Jewellery Domestic Council concluded GJS April 2026 in Mumbai on April 7, reporting 350 exhibitors, 650 booths and 9,000 visitors, driven by Akshay Tritiya demand and industry participation.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.