India has a history of family-run retail jewellery stores spread all over the country, with some of them having been in the business for over 100 years. These jewellers have to face stiff competition from corporate-run jewellery chains, which have deeper pockets and more media reach. R Sugandha finds out how the former are facing this challenge

•    IIJS Premiere 2021, India’s largest gems and jewellery exhibition, to be held at Bangalore International Exhibition Centre from 15th  – 19th September,2021
•    1275 ROI Applications received for 2444 stalls
•    More than 30000 visitors are expected for the show.
•    All COVID-19 protocols to be followed to ensure safety of visitors

Divine Solitaires launched its sparkling B1G2 solitaire jewellery exhibition at Alankar Jewellers on 19 th February, 2020 to celebrate the 10th anniversary of their association.

Its presence at the IIJS Premier 2019 helped raise awareness around the rapidly growing scope and opportunities of this industry among aspiring students and professionals

7^th Edition of JJS-IJ Jewellers Choice Design Awards powered by GIA is all set to begin yet another edition of innovating designs that are sure to do the talking in the near future.

Nyaasah, the one-of-a-kind journal is a home to the most striking collection of solitaires from BR Designs and Venus Jewels.

Trade fairs are an important marketing strategy