Palmonas’ New Campaign Shows How Jewellery Marketing Is Shifting--from Faces to Frameworks
Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.
Khimji Jewellers Appoints Rajat Verma as Chief Marketing Officer
Khimji Jewellers has appointed Rajat Verma as Chief Marketing Officer to oversee brand strategy, marketing operations and support retail expansion initiatives as part of the company’s leadership team in India.
Indian Exporters Seek Rs 750 Crore Fund to Leverage US Opportunities Amid Tariff Shifts
Indian exporters are urging the government to allocate Rs 750 crore over three years to capitalise on a $25 billion export potential in the US, as evolving trade dynamics create new opportunities
What the fastest-growing companies do that you're not doing
The jewellery industry in India is highly competitive and fragmented. Some entities tend to do well, while some get into a rut. Priyanka Talreja Garegrat identifies some key elements of successful companies in the industry
This Valentine's Day, leading influencer couples share their commitments with Platinum Love Bands
#Committolove campaign by Platinum Love Bands celebrates modern-day love and relationships with its holistic influencer strategy.
Akshay Tritiya 2021 - This Might Be Industry's First Cashless Festival
‘Akshay Tritiya’ has brought in a ray of hope for many jewellery retailers across India and many are saying that demand is better on this day than before. People are buying gold and allowing the good luck to ward of the gloom cast by the pandemic
Actress Mouni Roy is New Face of Aisshpra Gems and Jewels' Latest Bridal Campaign
Mouni Roy becomes the face of Aisshpra Gems and Jewels’ latest Bridal Campaign
Celebs or influencers?
Celebrity Endorsements Vs Social
Media Influencers
Green is the New Gold Standard
Being ethically conscious and socially responsible are being increasingly talked about as a means to enhancing your brand equity and profits. There are companies that have hit the billion-dollar mark with sustainability as their core agenda. By incorporating social responsibility and sustainability as part of one’s marketing strategy, jewellery brands too can reap benefits while doing whatever little they can in making the world a better place to live in says Vijetha Rangabashyam
Arpit Rastogi, Director, Lala Jugal Kishore Jewellers bags the “Jewellery Icon of the Year 2015†award at IBJA Awards 2015
Recreating the baubles of the Nawabi Era for the contemporary age of women, Arpit alongside his wife have made various landmarks accessible throughout Lucknow and further seek to surpass them throughout various part of India in the coming few years.
JJS-IJ Jewellers' Choice Design Awards 2015 announced in the gala award evening
22 Categories, 600 Entries, 10,000 votes
Sparkling Hues launch their 'Contemporary Chic' Collection
The collection will surely enhance the prettiness of a woman in its natural and budget fit way.
Myheera.com launches Jewellery Industry Reserve for Indian Craftsmen
Myheera.com pledged 5 per cent of all memberships sold on Myheera.com to Jewellery Industry Reserve for Indian Craftsmen as an official support for craftsmen and workers of gems and jewellery industry.
PC Jeweller signs a MoU with Martian Watches
Martian Watches is one of the U.S. based leading smart watch manufacturers with a technology experience of over 25 years.

