Indian jewellery retailers face a widening loyalty gap as younger consumers prioritize experience over tradition. Evolving expectations, digital influence, and value-driven choices are reshaping how brands must now build long-term relationships.

Divine Solitaires’ new wedding campaign positions the diamond mangal sutra as a powerful symbol of protection, unity and lifelong partnership, reinforcing the brand’s craftsmanship, ethics and value-driven assurance for modern brides.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

ORRA Fine Jewellery has brought back its much-celebrated Diamond Festival, offering customers a sparkling opportunity to explore its latest diamond creations alongside a host of attractive offers.

KPMG’s India CX Report 2025 offers a goldmine of trade insights. Here’s a glimpse.

In a major consumer protection move, the Indian government has extended its hallmarking mandate to cover 9-karat gold jewellery, effective July 2025. Previously, hallmarking requirements only applied to gold pieces of 14K, 18K, and 22K standard.

The Central Board of Indirect Taxes and Customs (CBIC) has officially operationalised the procedure for the import and export of gems and jewellery through personal carriage at the Air Cargo Complex (ACC), Jaipur and Jaipur International Airport.

When Prada introduced a pair of Kolhapuri-style chappals in its Spring/Summer 2026 menswear collection — labelled simply as “leather sandals”, and priced at Rs.1.16 lakh — it reinforced a familiar pattern for anyone working in the Indian jewellery industry

In an effort to deepen product knowledge and enhance the customer experience, Golden Carat Pvt. Ltd., an affiliate of Shree Ramkrishna Exports, has partnered with the International Institute of Gemology (IIG) to deliver a comprehensive corporate training programme for its retail team

Key findings from The Plumb Club’s new consumer study—and what they mean for Indian retailers

The All India Gem & Jewellery Domestic Council (GJC), the apex body representing the Indian gem and jewellery industry, has announced its new leadership for the term 2025-26

On August 17, 2024, representatives from the Gem and Jewellery Export Promotion Council (GJEPC) and Customs officials held a crucial meeting to address key issues affecting India's diamond and jewelry industry

The second edition of the Kamakhya Gold Outlook event, held in Mumbai on May 17, 2024, brought together leading voices in the gold market to forecast and analyze future trends. Against the backdrop of soaring gold prices in India, industry luminaries convened to provide guidance on navigating the dynamic landscape and preparing for potential challenges and opportunities

Forty recently appointed Customs officers received specialized training in the "Diamond and Gems Identification Course" at the GJEPC Tardeo Office. The course was conducted with the support of the Gemological Institute of America (GIA)