Self-Purchase and Digital Discovery Expand Jewellery Demand Beyond Metros
Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.
Forevermark Bets on New Markets and Younger Buyers to Drive Growth
As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.
GIVA Introduces Diwali-Inspired Patakha Collection in Silver Jewellery
GIVA’s Patakha Collection features silver and gold-toned jewellery inspired by Diwali fireworks, including rocket, chakri and sutli bomb motifs, with prices starting at Rs 1,399.
PNG Jewellers Launches ‘Unstoppable Legacy’ Campaign with Madhuri Dixit, Ranbir Kapoor
PNG Jewellers has launched a new television and digital campaign featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor, targeting consumers during the festive and wedding season.
Aisshpra Gems & Jewels Unveils Navni Bridal Collection at Gorakhpur Exhibition
Aisshpra Gems & Jewels is hosting its third jewellery exhibition in Gorakhpur from October 16 to 18, showcasing a new diamond bridal collection featuring seven designs based on a 9-in-1 styling concept.
Manepally Group Launches Premium Silver Jewellery Brand Mandira
Manepally Group has launched Mandira by Manepally, a 92.5 sterling silver jewellery brand offering more than 6,000 designs, with two showrooms in Hyderabad targeting bridal and occasion wear.
Sri Jagdamba Pearls Launches ‘Shubh Utsav Dhamaka’ Festive Campaign
Sri Jagdamba Pearls, Gold & Diamonds is running its Navratri and Diwali campaign from October 10 to November 10, 2026, offering jewellery discounts and Scratch & Win rewards across participating stores and online.
Challani Jewellery Mart Enters Puducherry, Appoints Raashi Khanna as Brand Ambassador
Challani Jewellery Mart entered Puducherry on May 29, 2026, with a three-floor, 6,000 sq. ft. showroom featuring gold, diamond, bridal, temple and silver jewellery collections.
Malabar Gold & Diamonds Opens Third Ahmedabad Showroom in Maninagar
Malabar Gold & Diamonds has expanded its retail presence in Ahmedabad with a 5,500 sq. ft. showroom in Maninagar, offering bridal, gold, diamond and silver jewellery.
Reva Names Sharvari Wagh as First Brand Ambassador
PNGS Reva Diamond Jewellery has appointed actor Sharvari Wagh as its first brand ambassador as the natural diamond jewellery brand expands its retail network and digital presence across India.
De Beers Names Jaipur’s Sawai Padmanabh Singh Natural Diamond Advocate; Forevermark Unveils Festive Campaign
De Beers appointed Sawai Padmanabh Singh of Jaipur as its natural diamond advocate in India, while Forevermark Diamond Jewellery unveiled Princess Gauravi Kumari as the face of its festive campaign.
Heer by GIVA Names Anushka Sharma Face of Gold and Lab-Grown Diamond Brand
GIVA has appointed actor Anushka Sharma as the face of Heer by GIVA, its premium jewellery brand featuring gold and lab-grown diamonds, and launched the ‘For You, Forever’ campaign.
Reva Diamonds Reports 46% Q2 Revenue Growth, Expands Retail Network to 38 Outlets
The natural diamond jewellery retailer recorded 75.75% revenue growth in H1 FY27 and added company-operated stores in Pune and Nashik.
Anera Silver Opens First Bengaluru Store, Plans Six Outlets
Anera Silver by Kushals has opened its first Bengaluru store in HSR Layout and plans six outlets within eight weeks as it targets 100–150 stores across India.
Harit Zaveri Jewellers Opens 10,000 Sq Ft Flagship in Surat
Ahmedabad-based Harit Zaveri Jewellers has expanded into Surat with a 10,000 sq ft flagship at Parle Point, extending its retail presence across Gujarat.
