De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.

Finance Minister Nirmala Sitharaman inaugurated IIGJ Udupi on April 28, in Karnataka, highlighting skilling, employment and industry-led training, while IIGJ signed an MoU with IIT Madras for lab-grown diamond certification.

International Institute of Gemology facilitated a student visit to Bharat Diamond Bourse, Mumbai, engaging with diamond companies to provide real-world exposure, industry insights, and practical understanding of trade operations.

Jos Alukkas announced a partnership with M4Marry on April 27, 2026, in Mumbai to extend its ‘Second Sunrises’ campaign, targeting individuals seeking second marriages through content, platform integration, and outreach.

GJEPC says India–New Zealand FTA signed on April 27, 2026 will enable zero-duty access, supporting export growth from $ 16.61 million to $ 50 million within three years.

Sennes, backed by Senco Gold & Diamonds, opened its first exclusive Noida store at Gaur City Mall on April 21, 2026, marking its 12th outlet and expanding lab-grown diamond retail presence.

Kalyan Jewellers opened a new showroom in Gondia, Maharashtra on April 15, 2026, expanding its retail network with multiple collections, BIS hallmarked jewellery, and limited-period making charge offers.

The Bangkok Gems & Jewelry Fair will host its 74th edition from September 8–12, 2026 in Bangkok, offering expanded sourcing, manufacturing partnerships, and market access for jewellery retailers and suppliers.

Limelight Lab Grown Diamonds launched its first Gorakhpur store in April 2026, expanding Uttar Pradesh presence to seven stores, targeting rising demand for lab grown diamond jewellery in emerging markets.

Jos Alukkas rolls out Akshaya Tritiya offers across India from April 19–20, 2026, featuring booking schemes, discounts on making charges and diamonds, exchange benefits, and cashback to drive festive jewellery demand.

Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.

Kalyan Jewellers opened a new showroom in Ambernath, Maharashtra, on April 11, 2026 to expand regional presence, offering multiple collections, standardized pricing and promotional offers to attract local jewellery consumers.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

Senco Gold & Diamonds introduces Bangle Utsav 2026 across India ahead of Akshaya Tritiya, presenting over 500 designs and promotional offers to drive seasonal jewellery demand and consumer engagement nationwide.