Lab-grown diamond jewellery startup Ethera has secured Rs 25 crore from strategic investor BlueStone to accelerate store expansion, strengthen omnichannel operations, and scale its design-led growth strategy across key Indian markets.

Mumbai-based Divine Solitaires has opened its first seed funding round to raise $10 million in January 2026 to support mid-term expansion and scale its natural diamond solitaire business.

Candere, the lifestyle jewellery brand by Kalyan Jewellers, expanded its Maharashtra retail presence on January 5, 2026, with new stores in Kandivali, Nashik and Kolhapur to strengthen market reach.

GIVA has introduced its Glow in Motion jewellery collection, crafted in sterling silver, and named actor Barkha Singh as the campaign face to support a nationwide marketing and retail rollout.

As digital platforms reshape how jewellery brands are discovered, retailers and manufacturers face a growing gap between their physical experience and online identity — often shaping customer perception long before the first visit.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

Blending 80 years of legacy with modern craftsmanship, HM Sarafa Bazaar launches iAMORY, its first experiential 925 sterling silver and lab-grown diamond store, aimed at redefining fine, fashionable, and accessible jewellery for today’s consumers.

Gargi by P.N. Gadgil & Sons, one of India’s fastest-growing fashion jewellery brands, has launched its official mobile application for Android and iOS platforms. The app, aimed at strengthening the brand’s omnichannel presence, generated sales of over Rs 1 lakh within just 10 days of going live.

The initiative is part of the brand’s strategy to blend self-expression, social sharing, and memorable customer experiences into its brick-and-mortar spaces.

Zen Diamond, an international diamond jewellery brand, is scaling up its India presence with an ambitious plan to open 100 stores nationwide by 2030. Backed by a Rs.100 crore investment, the brand will focus on premium mall locations, beginning with metro cities before expanding to tier-II markets

The omnichannel jewellery brand sees a 30% jump in valuation through secondary transactions led by 360 One and Centrum Wealth, setting the stage for a high-profile IPO. Early investor RB Investments will exit with a 10–12x return.

Lab-grown jewellery startup attracts fresh capital from India Quotient, Titan Capital, and Huddle Ventures

Homegrown brand Aupulent Jewellery is redefining the contours of luxury in India’s fine jewellery market through its rapid ascent in the lab-grown diamond segment. Founded in 2021 by Surya Jain, a 5th-generation jeweller from the legacy house of Nikka Mal Babu Ram Jewellers, the brand blends time-honoured craftsmanship with a modern commitment to sustainability and ethical sourcing

India’s leading lab-grown diamond jewellery brand, Jewelbox, has secured $3.2 million in a Pre-Series A funding round, with V3 Ventures leading the investment