Divine Solitaires restructured its FY26 strategy across product, retail and consumer engagement, reporting 30–35% growth, driven by younger buyers, certified diamond demand and expansion across 215 stores in 108 cities.

Heer by GIVA launched its first offline store in Bengaluru on March 23, 2026 with ‘Alfaaz-e-Heer’, marking its retail expansion to deepen customer engagement beyond its digital-first business model.

Divine Solitaires reports strategic shifts in FY26 driven by high gold prices, evolving consumer behaviour, and rising interest in certified natural diamond solitaires, targeting category expansion and stronger retailer partnerships across India.

Gargi by P.N. Gadgil & Sons opened a kiosk at Grand Highstreet Mall in Hinjewadi, Pune in February and launched its first Punjab store at Nexus MBD Neopolis, Ludhiana on March 1.

Mumbai-based lab-grown diamond jewellery brand Lukson Jewels reports 25% month-on-month growth, serving over 20,000 customers in six months, while planning retail expansion to 30 stores across India.

New luxury brand Daimanté launches in India with AI-generated design workflows and sustainable lab-grown diamonds, offering hallmark-assured collections and digital-first retail strategy, redefining premium product offerings for modern jewellery retailers.

Lab-grown diamond jewellery startup Ethera has secured Rs 25 crore from strategic investor BlueStone to accelerate store expansion, strengthen omnichannel operations, and scale its design-led growth strategy across key Indian markets.

Candere, the lifestyle jewellery brand by Kalyan Jewellers, expanded its Maharashtra retail presence on January 5, 2026, with new stores in Kandivali, Nashik and Kolhapur to strengthen market reach.

GIVA has introduced its Glow in Motion jewellery collection, crafted in sterling silver, and named actor Barkha Singh as the campaign face to support a nationwide marketing and retail rollout.

As digital platforms reshape how jewellery brands are discovered, retailers and manufacturers face a growing gap between their physical experience and online identity — often shaping customer perception long before the first visit.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

Blending 80 years of legacy with modern craftsmanship, HM Sarafa Bazaar launches iAMORY, its first experiential 925 sterling silver and lab-grown diamond store, aimed at redefining fine, fashionable, and accessible jewellery for today’s consumers.

Gargi by P.N. Gadgil & Sons, one of India’s fastest-growing fashion jewellery brands, has launched its official mobile application for Android and iOS platforms. The app, aimed at strengthening the brand’s omnichannel presence, generated sales of over Rs 1 lakh within just 10 days of going live.

The initiative is part of the brand’s strategy to blend self-expression, social sharing, and memorable customer experiences into its brick-and-mortar spaces.