The “Pataka for Every Pataka” campaign introduces GIVA’s 925 silver jewellery collection inspired by firecrackers, rangoli and traditional Diwali sweets, with a rollout across digital and social media.

Backed by Rosy Blue and Kashikey, QWEEN has opened a 4,500 sq. ft. store in Noida featuring persona-led shopping, natural gemstones and diamonds, and technology-enabled jewellery discovery.

With ambitious plans to connect the silver trade, and unlock new growth opportunities, Ujjwal Derewala, Chairman, Jaipur Silver Association, discusses industry challenges, evolving consumer preferences, and Jaipur’s global aspirations in a conversation with Suneeta Kaul.

Malabar Gold & Diamonds has relaunched its South Extension showroom in New Delhi, featuring a dedicated wedding arena, access to over 30,000 jewellery designs and expanded retail facilities.

Your most loyal customers probably visit you only twice a year. That one fact should change how independent jewellers think about growth, says Arpit Kala.

As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.

Heer by GIVA’s ‘Heer Se Shuru Diwali’ campaign promotes self-gifting, alongside new Timeless Polki and Vivid Gemstone collections in 14KT and 9KT gold.

GIVA’s Patakha Collection features silver and gold-toned jewellery inspired by Diwali fireworks, including rocket, chakri and sutli bomb motifs, with prices starting at Rs 1,399.

Tanishq introduces Adhyantara, a collection of over 100 designs in 18kt and 22kt gold, featuring celestial-inspired jewellery across four categories, with actor Triptii Dimri fronting the festive campaign.

KISNA Diamond & Gold Jewellery has opened a 4,056 sq. ft. showroom in Bhubaneswar with an investment of approximately Rs 24 crore, taking its India network to 171 outlets.

Zaveri Bros Diamonds & Gold hosted a two-day showcase in Bengaluru, bringing together 75 women to present its temple jewellery through narratives around faith, heritage, craftsmanship and personal stories.

Challani Jewellery Mart entered Puducherry on May 29, 2026, with a three-floor, 6,000 sq. ft. showroom featuring gold, diamond, bridal, temple and silver jewellery collections.

Malabar Gold & Diamonds has expanded its retail presence in Ahmedabad with a 5,500 sq. ft. showroom in Maninagar, offering bridal, gold, diamond and silver jewellery.

Rising gold prices are bringing 9K gold jewellery into focus, as manufacturers weigh production costs and retailers assess consumer acceptance, pricing challenges, and its potential to attract new buyers, finds out Preeti Kulkarni.