De Beers India launches Friendship Day retail campaign across nine cities
De Beers India will host its 'Love, from Bestie' Friendship Day campaign on August 1-2 across 60 partner stores in nine cities, promoting natural diamond jewellery through an in-store retail experience.
Akoirah by Augmont Launches Friendship Day Gifting Edit
Akoirah by Augmont has introduced a Friendship Day gifting edit featuring recycled gold and laboratory-grown diamond jewellery, available across its Mumbai and Pune stores from July 2026.
Aamir Khan and Gauri Spratt choose QWEEN-crafted ruby wedding rings
QWEEN crafted custom natural ruby wedding rings for Aamir Khan and Gauri Spratt’s July 2026 wedding, completing the project after 256 hours of craftsmanship using a Madagascar ruby.
De Beers and Sotheby’s Complete 2026 Auction Series with New York Sale
De Beers and Sotheby’s will conclude their 2026 international auction collaboration in New York with a selection of natural diamonds, following sales in Hong Kong and Geneva.
De Beers Group Launches Father’s Day Campaign with Pankaj Tripathi Across 50 Stores
De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.
Jos Alukkas Launches Ballé Collection Inspired by Ballet
Jos Alukkas has introduced the Ballé Collection and a campaign film featuring actress Samyuktha on June 16 in Chennai, presenting a new jewellery range inspired by ballet and available across its retail network.
Reva Diamonds launches ‘The One’ initiative for limited-edition natural diamond jewellery
Reva Diamonds launched ‘The One’ on June 15, 2026 in Pune, introducing a monthly limited-edition natural diamond jewellery initiative aimed at customers seeking exclusive and distinctive statement pieces.
Ranka Legacy Launches Solai to Expand Everyday Fine Jewellery Segment
Solai, founded by Nishka Ranka and backed by the 147-year Ranka jewellery legacy, introduces lower-gram-weight gold jewellery targeting growing demand for everyday fine jewellery across multiple consumer segments.
More Indian Women Are Choosing Diamonds for Themselves as Natural Diamond Ownership Rises to 15%
Natural diamond ownership among Indian women rose to 15% in 2025 from 11% in 2022, driven by younger consumers, rising incomes and increasing self-purchase trends, according to NDC.
Why Customers Delay Jewellery Purchases: The Hidden Frictions Retailers Overlook
As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.
The Return of Statement Diamonds and Maximalist High Jewellery at Met Gala 2026
Statement diamonds, sculptural brooches, layered gemstones, and expressive menswear jewellery emerged as the defining visual language of luxury at Met Gala 2026, discovers Khursheed Mistry.
WDHB Names Hathiramani, Popov to Lead World Diamond Heritage List Committee
World Diamond Heritage Board appoints Suresh Hathiramani and Alex Popov to lead WDHL Selection Committee, advancing an industry-wide initiative to document historically significant diamonds and strengthen natural diamond narrative.
Forevermark Diamond Jewellery Opens Store in Patna
Forevermark Diamond Jewellery opened a new store in Patna on April 6, 2026, with Neetu Chandra inaugurating the outlet to strengthen regional presence and meet rising demand.
Shivam Jewels Selected as De Beers DTC Sightholder
Shivam Jewels, a Surat-based diamond manufacturer, has been appointed a De Beers DTC Sightholder in March 2026, marking a rare addition to the list and strengthening India’s presence in primary rough supply.
Uniform Object launches CARBON FORM collection
Uniform Object has introduced CARBON FORM, a new jewellery collection developed since Summer 2024, combining carbon-based materials, 18-karat gold and gemstones, targeting contrast-driven design across global retail channels.
