The government plans to make silver jewellery hallmarking mandatory from October 2026, expanding BIS oversight as silver consumption, prices and jewellery trade volumes rise.

Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.

Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador, announced on July 6, 2026, to strengthen consumer engagement across India while reinforcing its century-old heritage and national expansion.

De Beers and Sotheby’s will conclude their 2026 international auction collaboration in New York with a selection of natural diamonds, following sales in Hong Kong and Geneva.

Bureau of Indian Standards is strengthening infrastructure, stakeholder outreach and compliance mechanisms as it evaluates the rollout of mandatory silver hallmarking across India’s jewellery and silverware sectors.

Mumbai-based Shringar House of Mangalsutra reported strong Q4 FY26 growth, doubled PAT, expanded manufacturing capacity, and entered the bridal jewellery segment through partnerships with Tanishq and Malabar Gold & Diamonds.

IAGES expanded its #PehlaCheckIAGES campaign across India during Akshaya Tritiya 2026, encouraging consumers to verify jewellers before purchase while positioning accreditation and transparency as differentiators for jewellery businesses.

GJEPC says India–New Zealand FTA signed on April 27, 2026 will enable zero-duty access, supporting export growth from $ 16.61 million to $ 50 million within three years.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

Forevermark is doubling down on India as a cornerstone of its global growth strategy, blending aggressive retail expansion with a renewed focus on natural diamonds, younger consumers, and omnichannel excellence, says Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India, in a conversation with Dhwani Rathod.

Platinum Guild International’s Q4 2025 review highlights regional market shifts, with platinum gaining share across China, India, Japan, and the US as record gold prices influence consumer demand patterns.

As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod

The ongoing US-Israel-Iran conflict is disrupting diamond trade flows, impacting key hubs, delaying shipments, and pressuring logistics; however, the industry is hopeful of things returning to normal once the geopolitical tensions ease, finds out Dhwani Rathod.

At IIJS Bharat Tritiya 2026, jewellers report steady raw material sourcing despite global volatility, with cautious sentiment prevailing; the industry, however, is closely monitoring geopolitical risks and pricing pressures, reports Khursheed Mistry.