De Beers is investing more in natural diamond marketing than it has in over a decade: David Johnson, De Beers Group
In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.
Consumption of gold jewellery to rise in FY23: Icra
Revenues of organized retailers are likely to grow at a higher pace of 14%, backed by their aggressive store expansion plans and a gradual shift from the unorganized segment towards the organized one
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