Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Buying activity softened as laboratory-grown diamonds and gold prices reshaped loose diamond trade dynamics at IIJS Bharat Signature 2026. Exhibitors observed slower conversions, but continued relevance, for natural diamonds, reports Khursheed Mistry.

Dhirsons Jewellers launched a 9 Karat diamond jewellery collection in New Delhi on December 22, 2025, addressing price-sensitive demand as rising gold costs influence consumer buying patterns in fine jewellery.

DP Jewellers organised its first jewellery masterclass in Indore, offering over 55 participants expert guidance on styling, gemstone pairing, and maintenance techniques, further strengthening the brand’s commitment to customer education and trust.

Despite soaring gold rates, PC Jeweller delivered a robust second-quarter performance, posting higher profits and stronger revenues as consumers continued to purchase lighter-carat jewellery and gold coins across India.

Hyderabad-based Goyaz secures its first institutional funding to expand retail presence, strengthen design and manufacturing, and accelerate its position in the affordable occasion-led jewellery category.

As gold prices soar to historic highs this festive season, Indian consumers are redefining the way they buy jewellery — opting to exchange and recycle old gold instead of making fresh purchases. The surge in exchange-driven sales has set new records across leading jewellery brands, signalling a major shift in festive buying behaviour amid skyrocketing prices.

India’s gem and jewellery exports record a steady recovery in the first half of FY2025–26, witnessing a growth of 3.66% to US$14.09 billion between April and September 2025 compared to US$13.60 billion in the same period last year

India’s festive gold demand is likely to dip this year as soaring bullion prices threaten to dampen jewellery purchases, industry experts warn.

CaratLane, a subsidiary of Titan Company, is charting an aggressive expansion plan for the current financial year, driven by strong consumer interest in lower-carat, lightweight jewellery among young Indian shoppers

Malabar Gold & Diamonds is considering entering the lab-grown diamond segment with a distinct brand identity, separate from its natural diamond offerings. The move comes as the $6.2 billion jewellery major studies evolving consumer preferences and explores long-term opportunities in the growing but still nascent lab-grown category

Indian luxury goods retailer Titan Company Ltd reported a 13% rise in consolidated net profit for the quarter ended March 31, 2025, driven by resilient demand for premium jewellery and gold coins despite a surge in bullion prices

IIJS Tritiya took off on a grand note in Bangalore, with the show witnessing a significant increase in participation. As many as 500 new companies are joining the event, and over 15,000 retailers are expected from 500 cities across India