Senco Gold & Diamonds on February 2, 2026 in Kolkata launched ‘The Shape of You’, introducing face-shape analysis in stores and its app to guide jewellery selection decisions.

Union Budget 2026-27 makes a strong push for MSMEs, with a Rs 10,000-crore SME Growth Fund; besides, it enables faster payments via mandatory TReDS for CPSE purchases. Overall, the Budget emphasizes fiscal prudence, infrastructure creation, and ease of doing business. For a sector navigating global uncertainty, shifting consumer preferences, and rising compliance standards, it is stability that the enabler.

Senco Gold & Diamonds opened its first Ambikapur store on January 27, expanding to four outlets in Chhattisgarh, to increase retail reach across Surguja and surrounding regional jewellery markets.

Ahead of the Union Budget 2026–27, leading jewellery retailers, manufacturers and industry bodies outline expectations on GST, import duties, exports, digital gold regulation, working capital, and policy reforms to strengthen growth.

Senco Gold & Diamonds received IAGES accreditation across over 100 stores pan India on January 21, 2026, aligning operations with the association’s Code of Conduct to strengthen accountability and consumer confidence.

The House of Senco launched its contemporary lifestyle brand SENNES in Kolkata with a hosted event, marking market entry and outlining its focus on lab-grown diamonds and responsible sourcing.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

Senco Gold & Diamonds strengthens its Jharkhand footprint with a new 5,500 sq. ft. Hazaribagh store, offering signature gold, diamond and platinum collections alongside an immersive retail experience tailored to local customers.

Senco Gold Ltd posts robust growth in Q2 and H1 FY26, driven by record Rs 1,700+ crore Dhanteras sales, strong showroom expansion, higher stud ratio, and improved profitability despite volatile gold prices.

Senco Gold & Diamonds announces a special ‘Infinity Abundance’ campaign from November 5-11, offering exclusive cashback on gold and attractive discounts on diamonds, inspired by the prosperity and manifestation energy associated with the 11:11 date.

Festive demand during Diwali and Dhanteras propels Senco Gold & Diamonds to its highest monthly sales ever, overcoming record gold prices with strong design-led collections, positive sentiment, and strategic offers.

As gold prices soar to historic highs this festive season, Indian consumers are redefining the way they buy jewellery — opting to exchange and recycle old gold instead of making fresh purchases. The surge in exchange-driven sales has set new records across leading jewellery brands, signalling a major shift in festive buying behaviour amid skyrocketing prices.

Consumers opt for budget-friendly karatage, digital payments, and meaningful purchases over quantity

Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras