Gargi by PNGS has opened two jewellery kiosks at Lakeshore Mall, Hyderabad, and Pacific Mall, Delhi, in June 2026, expanding its retail network through a capital-efficient kiosk-led strategy.

Candere by Kalyan has opened its 125th store in Virar, Maharashtra, on July 6, 2026, expanding its retail network in the Mumbai Metropolitan Region and strengthening its omnichannel presence.

Candere, the jewellery brand from Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its brand ambassador, joining Shah Rukh Khan to strengthen its outreach to younger consumers across India.

Aurya Diamonds has opened a new experiential retail store in Koramangala, Bengaluru, expanding its physical presence with a customer-focused format centred on lab-grown diamond jewellery and transparent shopping experiences.

Akoirah by Augmont has launched its Bling Bang Sale from June 15 to July 19 2026, offering up to 40% off on laboratory-grown diamond jewellery across its retail stores.

Challani Jewellery Mart inaugurated its new flagship showroom in Puducherry on May 29, 2026, expanding its retail presence with a three-floor jewellery destination and announcing Raashi Khanna as brand ambassador.

As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.

Akoirah recorded strong sales and footfall growth across Mumbai, Navi Mumbai and Pune during its Akshaya Tritiya campaign in April 2026, driven by a diamond draw initiative and in-store engagement.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

Kalyan Jewellers opened a new showroom in Gondia, Maharashtra on April 15, 2026, expanding its retail network with multiple collections, BIS hallmarked jewellery, and limited-period making charge offers.

Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.

Kalyan Jewellers opened a new showroom in Ambernath, Maharashtra, on April 11, 2026 to expand regional presence, offering multiple collections, standardized pricing and promotional offers to attract local jewellery consumers.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

Kalyan Jewellers relaunched its redesigned Nashik showroom on April 4, 2026, inaugurated by Tabu, aiming to enhance customer experience through upgraded retail format, expanded collections and standardized pricing benefits.