The partnership with Perfect Corp. brings hyper-realistic augmented reality to QWEEN’s digital platform, covering up to 2,300 jewellery SKUs.

The Patna-based jeweller has launched a 10-day in-store activation around the film, combining jewellery visibility with a purchase-linked movie ticket offer.

Kalamandir Jewellers has opened a 1,000 sq ft Platinum Experience Zone at its new flagship store in Vadodara, expanding its dedicated platinum retail presence in Gujarat.

Kalyan Jewellers has opened its first showroom in Baramati, Maharashtra, on July 20, 2026, alongside the launch of a Candere store, expanding its retail presence in the state.

Senco Gold & Diamonds inaugurated its 6,500 sq. ft. flagship Janpath store in Bhubaneswar on July 20 with actor Rakul Preet Singh, ahead of Odisha's festive and wedding shopping season.

Kalyan Jewellers has expanded its Maharashtra retail network with the opening of its first showroom in Virar on July 11, strengthening its presence and increasing access to its product portfolio.

Gargi by PNGS has opened two jewellery kiosks at Lakeshore Mall, Hyderabad, and Pacific Mall, Delhi, in June 2026, expanding its retail network through a capital-efficient kiosk-led strategy.

Candere by Kalyan has opened its 125th store in Virar, Maharashtra, on July 6, 2026, expanding its retail network in the Mumbai Metropolitan Region and strengthening its omnichannel presence.

Candere, the jewellery brand from Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its brand ambassador, joining Shah Rukh Khan to strengthen its outreach to younger consumers across India.

Aurya Diamonds has opened a new experiential retail store in Koramangala, Bengaluru, expanding its physical presence with a customer-focused format centred on lab-grown diamond jewellery and transparent shopping experiences.

Akoirah by Augmont has launched its Bling Bang Sale from June 15 to July 19 2026, offering up to 40% off on laboratory-grown diamond jewellery across its retail stores.

Challani Jewellery Mart inaugurated its new flagship showroom in Puducherry on May 29, 2026, expanding its retail presence with a three-floor jewellery destination and announcing Raashi Khanna as brand ambassador.

As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.

Akoirah recorded strong sales and footfall growth across Mumbai, Navi Mumbai and Pune during its Akshaya Tritiya campaign in April 2026, driven by a diamond draw initiative and in-store engagement.