Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.

Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.

Bhima Jewellery opened a new showroom in Sector 18, Noida on February 8, 2026, marking its continued pan-India retail expansion as the company enters its centenary phase.

QWEEN has partnered London-based Dalziel & Pow to design new retail stores in Bangalore and Delhi, aiming to reshape jewellery shopping through experiential formats, with the first launches scheduled March 2026.

Kalyan Jewellers relaunched its redesigned flagship showroom in South Extension, New Delhi, on January 17, 2026, to update its retail format, expand collections, and strengthen customer-facing infrastructure in a key market.

Bollywood actors Aamir Khan and Ranbir Kapoor have invested in luxury jewellery brand QWEEN, which is preparing to enter the Indian market with its first experiential stores in early 2026.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

PNG Jewellers opened its first Bihar showroom in Patna on December 7 2025, marking eastward expansion, serving existing regional customers, and increasing its national retail footprint to 65 stores nationwide.

Kalyan Jewellers has opened a new showroom on Leicester’s Golden Mile on December 2 2025, marking its first UK entry and supporting the brand’s ongoing international expansion across key diaspora markets.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

Gargi by P.N. Gadgil & Sons rolls out nationwide Black Friday promotions from November 28–30, offering flat 25% discounts across silver, brass fashion jewellery and diamond jewellery making charges to drive festive-season gifting.

Senco Gold & Diamonds strengthens its Jharkhand footprint with a new 5,500 sq. ft. Hazaribagh store, offering signature gold, diamond and platinum collections alongside an immersive retail experience tailored to local customers.

Zen Diamond, the global fine jewellery powerhouse, opens its latest boutique in Chandigarh’s Nexus Elante Mall, marking its North India debut after successful launches in Mumbai and Bengaluru, blending luxury, craftsmanship, and innovation.

Aisshpra Gems & Jewels, Uttar Pradesh’s trusted jewellery house since 1940, expands its footprint with Sultanpur’s largest showroom, offering diverse collections, heritage craftsmanship, and transparent pricing, inaugurated by Cabinet Minister Shri Nand Gopal Gupta ‘Nandi’.