As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

Ahmedabad-based Harit Zaveri Jewellers has introduced its Shagun collection in January 2026, targeting wedding-related gifting demand with 22K gold jewellery designed for ceremonial and long-term wear.

Harit Zaveri Jewellers introduced its 14kt Polki Edit in December 2025, expanding its polki jewellery offerings with lightweight designs positioned for weddings, parties and occasion-led demand across retail markets.

Roberto Coin deepens its US expansion with a Hudson Yards boutique and an upcoming Caesars Palace opening, leveraging its global momentum and strengthened partnership with Watches of Switzerland Group.

VBJ Since 1900 introduces Avatara, a contemporary design chapter that redefines heirloom jewellery through modularity, fluidity and purpose-led wearability, aligning legacy craftsmanship with the many roles of today’s woman.

Reva by P. N. Gadgil & Sons launches an exquisite bridal collection that fuses timeless Indian artistry with contemporary diamond design, featuring vibrant gemstones, elevated mangalsutras, and luxurious wedding-ready creations crafted for today’s discerning bride.

From striking statement necklaces to gemstone-centric ensembles, the 2025 festive collections champion individuality, vibrant colour, and personal expression, offering pieces to suit every budget and every mood, discovers Priyanka Talreja Garegrat.

From the salons of the Roaring Twenties, to the showcases of today’s boldest designers, Art Deco jewellery is making a glittering comeback — one that is anything but nostalgic, finds out Priyanka Talreja Garegrat.

Austrian luxury house Swarovski has announced actor Rashmika Mandanna as its new Brand Ambassador for India, a move that underscores the brand’s growing focus on one of its fastest-expanding markets.

Sabyasachi Mukherjee, one of India’s most celebrated designers, is set to launch an exclusive digital fine jewellery boutique in collaboration with Tata CLiQ Luxury, marking a significant step in the brand’s e-commerce journey.

Irasva Fine Jewellery ushers in a fresh and evocative chapter of its signature Mosaique Collection with the launch of The Light Within—a new campaign that pays homage to the inner brilliance of every woman

Platinum Guild International (PGI) – India has announced the 8th edition of its flagship Platinum Buyer-Seller Meet, scheduled to take place on June 26–27, 2025, in Kochi.

Tanishq, the flagship jewellery brand from the Tata Group, has unveiled its latest natural diamond collection, ‘Élan’, a dazzling ode to self-assured femininity and contemporary glamour. Designed for the woman who commands attention and celebrates her individuality, Élan marks a bold addition to the brand’s portfolio of fine jewellery

PRET by Couture India 2025 showcased a bold evolution in India's jewellery industry, with vibrant ready-to-wear collections that redefine luxury for every occasion, signalling a powerful shift beyond traditional bridal markets