VBJ partnered with IGNITION 2026 at ITC Grand Chola, Chennai, on July 3, showcasing its PARRO collection while supporting discussions on geopolitics, culture, cinema and global affairs.

VBJ, Vummidi Bangaru Jewellers has introduced the Parro jewellery collection in Chennai on June 22, drawing inspiration from the parrot motif and combining gold, diamonds, gemstones and enamel with heritage craftsmanship.

Founded by Pooja Duggal, Escape Privé has launched in India with a portfolio of laboratory-grown diamond jewellery in real gold, targeting consumers seeking ethically sourced and travel-friendly designs.

Solitario unveiled its Divine India Collection in Pune on June 16, introducing diamond-studded devotional creations and a bespoke idol adornment service alongside a performance by Maithili Thakur.

Divine Solitaires has introduced a Father’s Day campaign in Mumbai on June 15, 2026, focusing on father-child relationships while showcasing a curated gifting collection featuring solitaire jewellery and accessories.

Treasures by Tiara has launched a flagship store and The Treasures Café in Mumbai’s Cumballa Hill, introducing an experience-led retail format that combines jewellery discovery with hospitality and customer engagement.

Kirtilals has introduced a Signature Lounge at its Crosscut Road store in Coimbatore, alongside its Single Edition collection, offering a dedicated space for personalized jewellery consultations and exclusive product presentations.

At the 2026 Cannes Film Festival, Rida Tharana wore a custom lab-grown diamond necklace by Sennes, marking the brand’s international visibility and design-led positioning in contemporary fine jewellery.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

Divine Solitaires introduced 4–9 pointer diamonds meeting its 123-parameter standards at GJS 2026, Mumbai, following six months of R&D, targeting growing demand for precision-crafted lightweight diamond jewellery.

GJEPC will host the fourth edition of IIJS Bharat - Tritiya and IGJME Bharat - Tritiya from March 21-23, 2026 in Bengaluru, bringing 1,100+ exhibitors and retailers ahead of Akshaya Tritiya.

Contemporary sculptural jeweller Suhani Parekh expands her brand Misho with Volume One — the label’s first ready-to-wear capsule that extends Misho’s architectural design ethos while elevating its jewellery repertoire.

Natural Desert diamonds dominated the BAFTA Awards 2026 red carpet in London on February 23, worn by leading actors, signalling growing cultural and stylistic momentum for warm-toned natural diamonds.

De Beers Group introduced its ‘Heera Hai Aapke Liye’ program at IIJS Bharat Signature to strengthen natural diamond demand in India by enabling retailers through the INDRA alliance and expanding structured access nationwide.