From Footfall to Conversion: How In-Store Experience Is Becoming the Real Differentiator
With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.
Shivam Jewels Selected as De Beers DTC Sightholder
Shivam Jewels, a Surat-based diamond manufacturer, has been appointed a De Beers DTC Sightholder in March 2026, marking a rare addition to the list and strengthening India’s presence in primary rough supply.
Muthoot Exim Opens 100th Gold Point Centre, Expands Recycling Network
Muthoot Exim marks 100 Gold Point centres in India, strengthening organized gold recycling, increasing domestic supply, reducing import dependence, and planning further expansion over the next two years.
IIJS Bharat – Tritiya 2026 Set to Open in Bengaluru Ahead of Akshaya Tritiya Buying Season
GJEPC will host the fourth edition of IIJS Bharat - Tritiya and IGJME Bharat - Tritiya from March 21-23, 2026 in Bengaluru, bringing 1,100+ exhibitors and retailers ahead of Akshaya Tritiya.
Prêt by Couture India Opens in Mumbai with Focused Industry Momentum
Prêt by Couture India opened at Grand Hyatt Mumbai with a clear focus on lightweight design, operational discipline, and calibrated growth, reflecting an industry that aligns creativity with commercial precision in evolving retail markets.
We are optimistic about India’s diamond export trajectory in 2026 Sabyasachi Ray, ED, GJEPC
In spite of an 8.76% dip in cut and polished diamond exports during April-November 2025, GJEPC remains optimistic about India’s export performance in 2026. The Council is looking forward to the BTA with the US, and should that take longer than expected, it will take all necessary measures in coordination with the government and stakeholders to support exports, and ensure continued growth, says Sabyasachi Ray, Executive Director, GJEPC, in a conversation with Suneeta Kaul.
GJEPC launches JewelStart incubation platform at IIJS Bharat Signature 2026
GJEPC launched JewelStart on January 12, 2026, in Mumbai at IIJS Bharat Signature to create a structured incubation and acceleration platform supporting innovation, startups, and MSMEs across the gem and jewellery value chain.
Zaveri Bros Enters Karnataka with Bengaluru Boutique; Unveils ‘Hearts & Arrows’ Collection with Mysore Royal Family
Zaveri Bros strengthens its South Indian luxury footprint with a new boutique in Bengaluru’s Sadashivanagar and introduces its precision-cut Hearts & Arrows diamonds, unveiled by the Mysore princesses.
GSI and Mindron Launch Trusure Apex, Setting a New Benchmark in Diamond Screening Technology
GSI and Mindron introduce Trusure Apex, an advanced screening instrument engineered for rapid, accurate detection of natural, lab-grown, and simulant diamonds across all jewellery formats, enhancing trust and efficiency for retailers and manufacturers.
GSI Opens Advanced Gemological Laboratory in Kolkata to Strengthen Eastern India’s Jewellery Industry
Gemological Science International (GSI) has launched a state-of-the-art gemological laboratory in Kolkata, strategically located near the city’s jewellery hub on Camac Street, bringing its globally recognised expertise and technology-driven certification services to the eastern region of India.
WPP Media Transforms Cinema Ceilings into Storytelling Canvases for Indriya’s ‘Aasmaniyat’ Campaign
WPP Media has unveiled a one-of-its-kind cinema activation for Aditya Birla Jewellery’s Indriya brand, turning theatre ceilings into immersive storytelling spaces to launch its latest diamond collection, Aasmaniyat
BVC Executes First International Hand-Carry Jewellery Shipment from Mumbai
BVC, a leading logistics provider for India’s gems and jewellery sector, has successfully completed its first international hand-carry shipment of jewellery from Mumbai. The landmark move marks a new chapter in the international transport of high-value cargo, offering greater speed and security
GJEPC Responds to U.S. Reciprocal Tariff on Indian Gem and Jewellery Exports
The U.S. government's decision to impose a 27% reciprocal tariff on Indian gem and jewellery exports has raised concerns within the industry. The Gem & Jewellery Export Promotion Council (GJEPC) warns that this move could disrupt trade flows, burden exporters, and reshape global supply chains. While urging the U.S. to uphold its strong trade ties with India, GJEPC calls for a Bilateral Trade Agreement to mitigate the impact and ensure long-term stability for the sector
De Beers and GJEPC Launch INDRA to Revolutionize India’s Jewellery Market
India’s jewellery industry is on the brink of a transformative era, driven by economic expansion, rising consumer demand, and a shift towards organized retail
IIJS Tritiya: Karnataka Proposes Land for Jewellery Park Near Intl. Airport
IIJS Tritiya took off on a grand note in Bangalore, with the show witnessing a significant increase in participation. As many as 500 new companies are joining the event, and over 15,000 retailers are expected from 500 cities across India
