Dhirsons has introduced AAROH, a lightweight 14K and 18K gold jewellery collection in July 2026, targeting younger consumers seeking fine jewellery to mark personal milestones and everyday achievements.

Senco Gold & Diamonds has introduced its ‘Drops of Joy’ campaign across India from July 3, 2026, offering discounts on gold and diamond jewellery to support seasonal consumer purchases.

Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador, announced on July 6, 2026, to strengthen consumer engagement across India while reinforcing its century-old heritage and national expansion.

PNG Jewellers organized the two-day Pure Bonds Design Excellence 2026 meet in Pune on July 1–2, bringing together 20 mangalsutra manufacturers to streamline product selection before its August Mangalsutra Mahotsav.

VBJ partnered with IGNITION 2026 at ITC Grand Chola, Chennai, on July 3, showcasing its PARRO collection while supporting discussions on geopolitics, culture, cinema and global affairs.

Senco Gold & Diamonds has launched its 'Halke Phulke Moments' campaign on July 1, highlighting lightweight jewellery across 9KT, 14KT and 18KT gold for everyday wear and personal occasions.

Senco Gold Limited has opened its third Siliguri store at City Centre, Matigara, introducing the House of Senco multi-brand retail format to expand its presence across North Bengal.

Candere, the jewellery brand from Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its brand ambassador, joining Shah Rukh Khan to strengthen its outreach to younger consumers across India.

VBJ, Vummidi Bangaru Jewellers has introduced the Parro jewellery collection in Chennai on June 22, drawing inspiration from the parrot motif and combining gold, diamonds, gemstones and enamel with heritage craftsmanship.

Aurya Diamonds has opened a new experiential retail store in Koramangala, Bengaluru, expanding its physical presence with a customer-focused format centred on lab-grown diamond jewellery and transparent shopping experiences.

The Kothari Group has entered India’s retail jewellery segment with the launch of laboratory-grown diamond brand Keemti Jewels and its first flagship store in Mumbai, supported by an omnichannel strategy.

India’s gold market slowed through May and early June as higher import duties, price volatility and seasonal factors curtailed jewellery demand, while ETF outflows and imports also declined.

VBJ, Vummidi Bangaru Jewellers will host its first exclusive jewellery exhibition in Mettupalayam on June 19–20, showcasing curated gold, diamond and solitaire collections to expand customer access in the region.

Platinum Guild International’s 2025 Business Review says platinum jewellery demand rose across major markets despite high gold prices, tariffs and manufacturing pressures, with resilience expected to continue into 2026.