As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

Dhirsons Jewellers Pvt. Ltd. has introduced its Temple Treasures jewellery collection at its Lajpat Nagar flagship store in New Delhi on February 5, 2026, highlighting traditional temple-inspired gold designs for ceremonial wear.

Gargi by P.N. Gadgil & Sons opened five stores on January 26 and February 1, 2026, across Chandigarh, Noida, Siliguri, Dehradun and Pune to expand its national retail footprint.

As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

Gargi by P.N. Gadgil & Sons reached 50 shop-in-shop counters at Shoppers Stop on January 19, 2026, marking a key retail expansion aligned with its national growth strategy.

Pret jewellery is turning out to be a major focus area during IIJS Bharat Signature 2026; exhibitors say it offers several advantages to retailers – it is design-led, the stock moves faster, and the working-capital exposure is low, finds out Khursheed Mistry.

Silver jewellery is having a moment at IIJS Bharat Signature 2026 – exhibitors are displaying it prominently, and retailers are buying it in significant quantities, reports Khursheed Mistry.

IIJS Signature is the first jewellery event of 2026, and it will set the tone for the rest of the year, says Shaunak Parikh, Vice Chairman, GJEPC, in a conversation with Dhwani Rathod.

Mavitrra has launched a new wedding jewellery collection inspired by spiritual symbolism, reflecting traditional Indian bridal aesthetics while reinforcing the brand’s focus on culturally rooted design narratives.

PC Totuka & Sons launches Pret Jewels by PC Totuka in 2026, introducing a Navratna-focused jewellery brand aimed at Middle East consumers, extending its offering into a new retail market.

GJEPC welcomes India’s election as Kimberley Process Chair for 2026, effective January 1, following December 2025 consensus approval, reinforcing India’s role in governing global rough diamond trade.

Dhirsons Jewellers launched a 9 Karat diamond jewellery collection in New Delhi on December 22, 2025, addressing price-sensitive demand as rising gold costs influence consumer buying patterns in fine jewellery.

Gargi by P.N. Gadgil and Sons marked its four-year milestone in Pune on December 1 2025, outlining growth plans after reporting Q2 FY25-26 sales, profits and continued national retail expansion.

Gargi by P.N. Gadgil & Sons rolls out nationwide Black Friday promotions from November 28–30, offering flat 25% discounts across silver, brass fashion jewellery and diamond jewellery making charges to drive festive-season gifting.